Recently I went at a bridal show and was really surprised by how many new
wedding gowns that look like Victorian bridal dresses. Some were like the
narrow skirt and some were full blown bustles with the horse's rump. We
photographed the fashion show.
I went to several vendors to pick up catalogs. I laughed so much!!! Every
vendor asked me, "What is your date?" This threw me the first time. No one
has asked me in 22 years when I was pregnant with my last son. I just finally
came up with a pat answer, "31 years ago!"
One booth was for a local bridal association. They are mediator for complaints
between the bride and anyone that is associated with the bridal industry. They
refer to themselves as the BBB for local bridal businesses. I asked what were
the major problems for the businesses. They said that potential customers come
into the bridal shops and try one a lot of dresses. The customer would write
down the dress number and manufacturer. Then they will go online and find it
cheaper and order it. The organization suggests to retailers to anyone who
comes in the door to check their cell phone and cameras at the counter before
showing them a dress. When the customer is leaving, the retailer returns the
items.
I working on a wedding fashion history website. Does anyone know of past or
present bridal trade associations? Also, I am curious as to where are the
current bridal buyers' marketplace. I know where the womenwear, menswear,
childrenswear, and Halloween costume markets are.
Penny Ladnier
Owner, The Costume Gallery Websites
www.costumegallery.com
14 websites of fashion, textiles, costume history
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