In large part though things like a toyota recall are counterbalanced by the 
fact other manufacturers are constantly doing recalls

So people don't look at it the same

Here's a better comparison: IBM had to do a major hard drive recall after a 
large number of deskstars basically went into the crapper

What happened to their hdd business?

CW

Sent via BlackBerry from Cingular Wireless  

-----Original Message-----
From: Ben Ruset <[EMAIL PROTECTED]>
Date: Thu, 17 Aug 2006 12:03:15 
To:The Hardware List <[email protected]>
Subject: Re: [H] Dell Laptop Batteries

I don't put enough faith in the average customer to remember this recall 
2 weeks from now.

Who still remembers the huge recall Toyota did not too long ago? Did 
Toyota's stop flying off dealer lots?



Thane Sherrington wrote:
> At 12:16 PM 17/08/2006, Ben Ruset wrote:
>> Except that the recall isn't costing Dell anything. Sony is picking up 
>> the tab.
> 
> You think the average customer isn't thinking "I don't want a Dell 
> laptop because it might catch fire and burn down my house?"  The cost of 
> perception is worse than the cost of replacing batteries.
> 
> T
> 

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