As I said it's just a rumor being reported and you make a good point about PowerPC hardware. If AMD can make a competitive part then why wouldn't Apple use it? They surely don't have any great love for any hardware manufacturer. I'm glad Motorola is still around. You know, if Brazos is as powerful and energy efficient as has been reported then why not use it in the iPad?


On Tue, 21 Dec 2010 14:33:08 -0600, Brian Weeden <[email protected]> wrote:

Perhaps you missed the massive uproar from the Apple fan community (and
developers) when they ditched PowerPC?

Part of that was Apple's own doing of course, in that they spent years
convincing the public that Intel was inferior and then had to come out and say exactly the opposite. And part of it was the change in architecture to
X86, which would not be as much of an issue going from Intel to AMD.

Still, I am highly skeptical. They already got Nvidia to make a custom
graphics chip for their MacBook Pros, and now Apple is going to ditch them
for AMD/ATI?  Again, that would mean a huge marketing cost.

The only device I could possibly see Apple using Brazos in is the Macbook
Air, where weight and power is at a premium, but they just refreshed that so
I wouldn't expect to see another refresh until the end of 2011 at the
earliest.

---------
Brian




On Tue, Dec 21, 2010 at 3:11 PM, Thane Sherrington <
[email protected]> wrote:

At 02:22 PM 21/12/2010, Brian Weeden wrote:

Source? I find that highly unlikely, except as a bargaining chip to drive
a
better price from Intel.


I've seen a couple of reports on this recently.


Apple has spent an enormous amount of marketing resources re-branding to
Intel from PowerPC, and would have to sink an even larger amount of
resources in any switch to AMD.  Like it or not, AMD does not have the
same
mindshare and brand power among consumers as Intel.


I very much doubt Apple buyers care what CPU is in the machine. Why would
they if they get the performance they want?

T




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