Exactly, Bill, exactly. That means selling with
sales experience. So we shall do with our concerts. Even a concert
by a (say) less known group will be accepted much better, when
presented (sold) properly.

########################################################
Am 16.03.2011 um 11:47 schrieb Bill Gross:

> Just to pile on, one cable TV channel dealing with food ran an simple
> experiment.  They created one meal, with wine, dessert, the complete
> package.  They first served it in an austere environment; harsh light, paper
> plates, plastic cups and a menu with simple listing (salad, fish, etc.)
> They then served the identical food to another group with china plates,
> crystal wine glasses, candle light and a much more descriptive menu.
> 
> Both groups then were asked to rate the meal.  First group thought it was
> barely acceptable and would only pay about $10 for it.  Second group rated
> it very much better and priced that same meal in the $50 dollar range. 
> 
> -----Original Message-----
> From: [email protected] [mailto:[email protected]] On Behalf
> Of dabon west
> Sent: Tuesday, March 15, 2011 10:07 PM
> To: [email protected]
> Subject: Re: [Hornlist] Water
> 
> 
> Which confirms my view that audiences sometimes "hear" better with their
> eyes than they do with their ears.  The corollary being that a musical
> ensemble (or another performance group for that matter) dressed in a formal
> concert attire will sound  "better" than those dressed in "come as you are"
> garb.  A matter of visual perception, not aural.  Thus, the reason for blind
> auditions behind screens perhaps.  As a side note:  this is possibly the
> reason the older churches where the organ is situated in the loft UP and
> BEHIND the congregation in which meditation and the accompanying prelude
> (etal.)  music is supposed to have a religious effect.  No so in my church,
> unfortunately, where everyone (or nearly most anyway) blab away in spite of
> the organist's efforts.  Incidental music as it were.  Apparently
> "incidental music" is also the view of the good lady doctor at the concert
> she attended where "water", as a by-product of performance, had more of her
> attention (vision) than what 
> she heard.  Maybe she would have had a better experience if the group had
> played like blind auditioners:  only silhouettes behind a stage drop; ergo
> no spit seen.  In the final analysis, no matter just how PC performers are,
> there is always someone who is distracted by the mundane.
> DW
> 
>> From: [email protected]
>> To: [email protected]
>> Date: Tue, 15 Mar 2011 22:25:19 -0400
>> Subject: Re: [Hornlist] Water
>> 
>> Spit happens !   Deal with it.
>> 
>> ----- Original Message ----- 
>> From: "valerie wells" <[email protected]>
>> To: "horn list 2 memphis" <[email protected]>
>> Sent: Tuesday, March 15, 2011 9:27 PM
>> Subject: Re: [Hornlist] Water
>> 
>> 
>>> Jeff Nelsen from the Canadian Brass has shared his evaluation:
>>> http://www.thejoykey.com/en/testimonials/#nelsen
>>> 
>>> My doctor attended a concert presented by a well known brass quintet
> (not
>>> CB).  The next time I saw her, I asked her how she enjoyed the concert. 
>>> She
>>> told me that honestly it was very difficult to enjoy the performance 
>>> because
>>> she was so grossed out by all the spit being emptied on the stage.
> 
>                                         
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