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Article Title: Simple Steps to Promote Yourself as an Expert in Your Field
Author: Richard Krawczyk
Category: Branding, Communication, Entrepreneurship
Word Count: 462
Keywords: dr richard m krawczyk, direct response marketing expert, promotion, 
expert, speaker, author
Author's Email Address: [email protected]
Article Source: http://www.articlemarketer.com
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No matter what kind of business you are in, it always pays if your image is of 
an expert in your field. Here are a few tips on promoting yourself as an expert 
in your field.

Be a Genuine Expert

Nobody has walked in your footsteps but you. Draw upon your own life 
experiences. Keep in mind not try to promote you as an expert without attaining 
expert knowledge on the subject, at least to a reasonable extent. Select your 
area of expertise carefully.

The problem with a very wide range is that it becomes difficult to position 
yourself as a true expert. Try to concentrate on a specific niche. As an 
example, instead of becoming a dog trainer, you should become a dog trainer for 
standard poodles.

Think of yourself as a big fish in a small pond. There smaller the pond the 
bigger fish you can become.

Write Articles

Start by writing articles on the subject of your expertise. Publishing your 
articles in print media is a rapid way to be well known. This may prove to be a 
good way to be known as an expert.

Create your own blog and publish your articles on it. To further enhance your 
presence as an expert in your niche, search engine optimize your articles with 
certain keywords to enhance your view as an expert.  Consider using software to 
syndicate your article to hundreds of websites all over the Internet - creating 
links back to your website.

Contact trade publications in your industry and offer to write article in 
exchange for a resources box at the end of the article. This will enable you to 
achieve expert status among your peers. A resource box is simply a paragraph at 
the end of each article with your contact information - the same as appears at 
the end of this article.

Become A Public Speaker

Once you have established your image as an expert in your area of work, people 
start inviting you for talks and discussions. Grab such opportunities as and 
when they come your way. By becoming a public speaker you further get a boost 
to your reputation as an expert.

Join groups such as Toastmasters, if you need experience as a public speaker. 
When you start to feel comfortable, join the NSA - National Speakers 
Association - to gain more visibility and credibility.

I know plenty of public speakers that make as much as $100,000 a month without 
belonging to any organization.

Become An Author

Start writing a book to further display your knowledge on the subject of your 
expertise. Your knowledge on your subject helps a lot in writing a book. Being 
an author further increases your reputation as an expert. There is no need to 
be overwhelmed in writing a book. It could be even a compilation of several of 
your articles.

Dr. Richard M. Krawczyk is an author, public speaker and a leading direct 
response marketing expert who works with businesses by improving their online 
and offline performance. Dr. Richard can be reached at 
http://www.MarketingZap.com
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