Richard Krawczyk offers the following royalty-free article for you to publish online or in print. Feel free to use this article in your newsletter, website, ezine, blog, or forum. ----------- PUBLICATION GUIDELINES - You have permission to publish this article for free providing the "About the Author" box is included in its entirety. - Do not post/reprint this article in any site or publication that contains hate, violence, porn, warez, or supports illegal activity. - Do not use this article in violation of the US CAN-SPAM Act. If sent by email, this article must be delivered to opt-in subscribers only. - If you publish this article in a format that supports linking, please ensure that all URLs and email addresses are active links. - Please send a copy of the publication, or an email indicating the URL to [email protected] - Article Marketer (www.ArticleMarketer.com) has distributed this article on behalf of the author. Article Marketer does not own this article, please respect the author's copyright and publication guidelines. If you do not agree to these terms, please do not use this article. ----------- Article Title: Create Media Interest in Your Business Author: Richard Krawczyk Category: Public Relations, Strategic Planning, Small Business Word Count: 397 Keywords: dr richard m krawczyk, direct response marketing expert, media, publicity, advertising Author's Email Address: [email protected] Article Source: http://www.articlemarketer.com ------------------ ARTICLE START ------------------
Getting free publicity for your business means making your potential customers aware of your product or service, without spending any amount of money on it. This article is just to tell you the way, how to run an effective advertising campaign to attract customers, absolutely without any expenditure. Imagine, a newspaper covering your product or service in its Sunday edition or your products being aired on radio or viewed on television for no cost at all. Definitely, it will boost your sales and help you reach your target in a very short time. The problem is how to get this free publicity. Media Persons Grab Anything that Interests their Readers In order to get this publicity free, all you have to do is to create the interest of the newspapers editor, in your company, your products and your services. The mistake that many business owners make is designing a press release as a blatant sales pitch. If an editor views a sales pitch, they will immediately throw it in the trash and it will never get published. Media today itself is facing severe competition. They are looking for anything that makes news. If your press note presentation appears profitable for you only, then no editor is going to take interest in it. They are interested only in something that is profitable and interesting to their readers. Therefore, you need to satisfy him that your product or service is much useful to his readers, viewers or listeners. Once you do this, no one can stop that editor from publishing your press release. Politeness of behavior impresses the media very much. Do not miss any chance to capitalize on it. Send a 'thank you' note to the editor immediately after he publishes your press note. On the contrary, never ask him for reasons if he rejects your press note. Ideas For A Press Release It is an excellent idea to make your press release news worthy. Tie it in to a current new event to get the attention of the editor. Also, try to tie in your press release into a seasonal event such as Valentines Day, Halloween, Christmas, etc. You also have to learn the art of writing formal press releases If you are not good at grammar, punctuations or language itself, better take help of some friend or hire a professional writer. A well-written press note has better chances of getting approval from the editor. Dr. Richard M. Krawczyk is an author, public speaker and a leading direct response marketing expert who works with businesses by improving their online and offline performance. Dr. Richard can be reached at http://www.MarketingZap.com ------------------ ARTICLE END ------------------ [Non-text portions of this message have been removed]
