Social Media Marketing for the Mobile Car Detailer Part One Social Media according to Wikipedia is "Social media is content created by people using highly accessible and scalable publishing technologies." Once your customer leaves your business after a detail they have a broad voice to communicate with other local consumers who might also be interested in your auto detail business.
Social Media can be a great targeted marketing tool for the Auto Detailer. While there are many types of Social Media websites we will be focusing on channels that provide immediate positive impact. This is done through making your business known through a social media category that rates and reviews local businesses. One popular example is Yelp.com. 18 Great Social Media Websites for the Mobile Auto Detailing Business: 1. Yelp http://www.yelp.com 2. Yahoo! Local - http://listings.local.yahoo.com/ 3. Google Maps http://www.maps.google.com 4. Ask City - [email protected] 5. Windows Live Local http://www.live.com 6. TrueLocal http://www.truelocal.com 7. Local.com http://www.local.com 8. AOL Local http://www.mapquest.com 9. Metrobot http://www.metrobot.com 10. ZoomInfo http://www.zoominfo.com 11. Yellowbot.com - http://www.yellowbot.com 12. CitySquares.com http://www.citysquares.com 13. insiderpages http://www.insiderpages.com 14. Yellowikis http://www.yellowikis.com 15. Judy's Book http://www.judysbook.com 16. MojoPages http://www.mojopages.com 17. Zipingo http://www.zipingo.com 18. Tupalo http://www.tupalo.com Search each of the above websites for your company name. Try searching for your city and "mobile detailing". How are your competitors doing? If you are not already listed with the business directory signup and then include as much information as possible. List all of your contact information, pictures, website, email and a great description. Some customers will make their decision solely based on this profile. This is part one of a two part series. In the next edition we will go into further detail about shaping your online reputation and how to spark positive conversations about your business to drive new sales. Copyright © 2009 Peter Ferrigan WiperPro.com ------------------------------------------------------------------------------------------------------- Peter Ferrigan has written many articles for mobile detailers on how to find sales in uncommon areas. There was clearly a need for an add-on product that would boost profits and make money on bad weather days. The most untapped profit potential for mobile detailers - windshield wipers. Realizing a great need and lack of supply, Peter co-founded The Wiper Pro with another industry veteran. Wiper Pro established an exclusive relationship with a major windshield wiper supplier to provide wipers to the mobile car care industry. Wiper Pro now supplies top quality wiper blades to successful car care professionals nationwide. Additional marketing resources and additional information is available at http://www.wiperpro.com.
