Driving Auto Detail Sales through Gift Certificates
If you are not using gift certificates as a way to increase your auto detail
business then you are missing out on this powerful, effective and free
marketing tool.
Listed below are the basic options for designing your gift certificate campaign:
Gift Certificates for Someone Else A gift certificate entitling the recipient
for a free full detail is a great way to bring new customers into your
business. If presented properly they will be a valued commodity to the
customers that you sell them to as gifts for other people. There are many great
opportunities for this such as Christmas, Valentienes Day as well as Father's
and Mother's Day.
Gift Certificates to Gain the Business of a Group Car clubs are a great
source of regular high end business for your mobile detailing company. Contact
local car clubs and offer the organizer a free detail in exchange for a review
within the club members. Some car club members own multiple cars that could use
your expert services.
Would you like more corporate and retail accounts? Do you live in an area with
a few business parks or office buildings? Consider giving the secretary of a
large office a free detail in exchange for passing out flyers and organizing a
day for people to have their cars detailed.
Here is a gift certificate template to get you started:
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Los Angeles Mobile Detail Los Angeles Mobile
Detail
0000 Riverside Drive (LOGO)
Los Angeles, CA 00000
GIFT CERTIFICATE
To: Jane Smith
From: John Smith
Description: This certificate entitles you to a full detail for your
2007 Lexus
Signature:
________________
Service based on availability.
Must call ahead and make an appointment. Expiration:
_____________________
This certificate may not be resold or transferred.
This is a simple, low cost way to supplement your pipeline with new customers.
Copyright © 2009 Peter Ferrigan WiperPro.com
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Peter Ferrigan has written many articles for mobile detailers on how to find
sales in uncommon areas. There was clearly a need for an add-on product that
would boost profits and make money on bad weather days. The most untapped
profit potential for mobile detailers - windshield wipers. Realizing a great
need and lack of supply, Peter co-founded The Wiper Pro with another industry
veteran. Wiper Pro established an exclusive relationship with a major
windshield wiper supplier to provide wipers to the mobile car care industry.
Wiper Pro now supplies top quality wiper blades to successful car care
professionals nationwide. Additional marketing resources and additional
information is available at http://www.wiperpro.com.
