How Some Mobile Detailers are Profiting from Bad Weather For some detailers bad weather is another opportunity. While their competitors call the day off they are collecting profits other auto detailers have over looked. How are they doing it? They are selling a product that is used, appreciated and sought after especially in bad weather: windshield wipers.
During the rainy seasons and rough winters your customers on the road are using their wipers more ever. Take advantage of this time to supply windshield wipers to your existing clients, boost profits per car and make money on bad weather days How to Profit from Bad Weather Find a local gas station with great vehicle traffic. Speak with the owner and create an arrangement to setup shop on rainy days. During the rain you can offer to replace windshield wipers, on the spot and in under 3 minutes. Some detailers have had success creating arrangements with the gas station owner to offer reciprocal discounts. One program is for the customer to receive a discounted car wash when purchasing a set of wiper blades. Car magnets and outdoor signage During the rain or snow most customers are less inclined to receive regular details. While this may be the case they are more inclined to shop for a replacement set of wiper blades. There is not a lot of motivation from someone to make a special trip to replace their wiper blades. This sale will be made on convenience and placement. Use outdoor advertising such as car magnets and outdoor signage to attract passing traffic. Depending on your supplier and your margins one technique that has worked for a few people is to offer the profit on the wiper blade as a discount for a later detail service. For example if your profit is $10 per set of wiper blades you might be inclined to offer a $10 off a detail coupon to your customers. Bad weather is the largest impediment to the Mobile Detailer. Take advantage of add-on opportunities that allow you to extend the number of working days you have per year. Copyright © 2009 Peter Ferrigan WiperPro.com ------------------------------------------------------------------------------------------------------- Peter Ferrigan has written many articles for mobile detailers on how to find sales in uncommon areas. There was clearly a need for an add-on product that would boost profits and make money on bad weather days. The most untapped profit potential for mobile detailers - windshield wipers. Realizing a great need and lack of supply, Peter co-founded The Wiper Pro with another industry veteran. Wiper Pro established an exclusive relationship with a major windshield wiper supplier to provide wipers to the mobile car care industry. Wiper Pro now supplies top quality wiper blades to successful car care professionals nationwide. Additional marketing resources and additional information is available at http://www.wiperpro.com.
