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Article Title: The One Subject Internet Marketing 'Gurus' Avoid Like the Plague
Author: Dan Higby
Category: Ask an Expert, Internet, Start Up
Word Count: 510
Keywords: due diligence,make money online, affiliate marketing, start an online 
business, online wisdom
Author's Email Address: [email protected]
Article Source: http://www.articlemarketer.com
------------------ ARTICLE START ------------------

Due Diligence is one subject that the vast majority of Internet Marketing 
'gurus' avoid like the plague. 

Because if they were 100% straight-up with you from the get-go and told you in 
no uncertain detail exactly just how hard, time-consuming and 
resource-consuming owning and operating your own truly successful ebiz really 
is they might loose the sale.

They somehow got it figured that you'll end up opting out and they'll end up 
losing the almighty buck they stood to make on your complete and utter 
ignorance. The faster and easier they promise you tons of money and leads; the 
far more cynical I become.  

I was bought up on hard work build your wealth slowly it is not what you make, 
but what you do with what you make.  Get rich quick it most always a scheme.

Good, solid long-lasting businesses actually do require a great deal of time, 
effort and giving of yourself.  You need a solid support system surrounded by 
like minded people who never quit.  these are the very the types of 
associations that really can make you fabulously wealthy... seemingly overnight.

As a matter of fact, if it is anything short of a methodically built-up System- 
over a reasonable period of time [6 months to a year]...then I can all but 
guarantee you that you are setting yourself up for some serious grief.

Sure...the rare exception to the rule- such as that deftly-crafted and 
patiently-researched Joint Venture Proposal you hit BIG with in just a few 
short weeks or even days...because you done paid your Due Diligence!

Every one wants to be happy and comfortable with a minimal amount of work, but 
few find hard work and the satisfaction that comes from a job well done.  In 
all labor there is profit.

An entirely different approach: Tell your people the *whole* truth- and nothing 
but.

Don't sell them pipe dreams, fluff and just plain crap; in the hope of making a 
sale. In fact, don't sell them anything. Give 'Till It Hurts [for being such a 
blatantly promiscuous sneezer...it happens to be one of Robert G. Allen's truly 
superb Principles].

And when you actually do attempt to 'sell' your reader something:

Do it in a way that they are both absolutely eager and confident in your 
recommending them such a k...@$$ deal, offer, etc. Treat your Reader [most 
literally] as if they were your best friend, and develop a relationship 
accordingly. And this is just one of many ways Due Diligence comes into play.

One very sad mistake made over and over again -particular to Internet Marketing 
proselytes and neophytes- is promotion of a cookie-cutter biz op that they are 
absolutely not the delighted end user of.

If you're just starting out [or strongly considering doing so] - Do not fall 
into this fatal trap....

In other words, before you go wishing failure, stress and duress upon yourself 
get some business snap (wisdom).  Off line business owners in touch with the 
real world success know overnight success comes after many long nights of hard 
work.

Compliments of the infamous School of Hard Knocks:

Dan Higby is the author of eBiz Snap a free newsletter for online marketers of 
all experience levels.  "I am the end consumer of whatever I seriously consider 
promoting, and put to the hardest-core Satisfaction Tests that I can possibly 
devise." Subscribe Today! eBiz Snap at http://eBizSnap.com
------------------ ARTICLE END ------------------



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