Cat Williams offers the following royalty-free article for you to publish 
online or in print.
Feel free to use this article in your newsletter, website, ezine, blog, or 
forum.
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Article Title: Internet Marketing Advice: Turning To Email
Author: Cat Williams
Category: Email, Ezines and Newsletters
Word Count: 514
Keywords: internet marketing advice, email, autoresponder, list building
Author's Email Address: [email protected]
Article Source: http://www.articlemarketer.com
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One of the best pieces of Internet marketing advice that can be imparted to 
webmasters and small business owners is to take a serious look at email 
marketing (also called autoresponders). Email marketing can be an extremely 
powerful tool to have at your disposal. With it, you'll be able to find more 
prospects, create more sales and reach a far greater audience while building 
your online presence.

In order to capitalize on the power of email marketing, you first have to 
enroll with an email autoresponder provider. A really good on is Aweber. Many 
companies provide basic plans starting as low as $10, which means they're 
affordable for any size operation. Once you're set up with a company you can 
start building your list.

Your email list needs to be permission based. A permission based list is built 
one person at a time: with your list growing each time someone enters their 
name and address into your website signup form. Another way to get an email 
list is to purchase a harvested list, which can be tempting because of how 
large they are. Our Internet marketing advice on the harvested list is - don't 
do it! 

Why not? Because it doesn't matter how large your email list is if it is filled 
with names of people who don't know you and don't care about what you have to 
say. They're just going to end up deleting your emails, and your messages won't 
be reaching anybody. And you won't make any sales. Additionally, these people 
might mark your emails as spam, which will ruin your overall deliverability 
rate and can even get you in trouble with federal rules and regulations such as 
the CAN-SPAM act.

Another piece of Internet marketing advice for your email campaigns: provide 
your readers with something of value. People won't just sign up for your list 
because they have the option to, they need to have a real reason to. A great 
reason could be a free eBook or guide, a weekly tips newsletters, access to a 
members only section of your website or anything else that is of real value. By 
providing people with real value they will want to sign up for your list and 
see what you have to say.

Email marketing is so effective because when people visit your site, most of 
them aren't ready to make a purchase right away. You need to work on converting 
these people over a period of time, and by staying in touch with them through 
email you'll be able to do just that. By providing them with useful information 
and reaching out to them continually, you'll earn their trust and you'll stay 
at the forefront of their mind, ensuring that when they are ready to make a 
purchase, you end up with the sale.

All successful business owners and web masters have taken this piece of 
Internet marketing advice to heart, and you should too. By building a 
permission based list and providing people real value, you'll find more 
prospects and convert more of them, leading to higher sales and greater profits 
for your venture.

Cat Williams, an internet marketer and freelance writer, provides more valuable 
internet marketing advice at: http://www.internetmarketingfornewbiesreview.com/.
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