Peri Witny offers the following royalty-free article for you to publish online or in print. Feel free to use this article in your newsletter, website, ezine, blog, or forum. ----------- PUBLICATION GUIDELINES - You have permission to publish this article for free providing the "About the Author" box is included in its entirety. - Do not post/reprint this article in any site or publication that contains hate, violence, porn, warez, or supports illegal activity. - Do not use this article in violation of the US CAN-SPAM Act. If sent by email, this article must be delivered to opt-in subscribers only. - If you publish this article in a format that supports linking, please ensure that all URLs and email addresses are active links. - Please send a copy of the publication, or an email indicating the URL to [email protected] - Article Marketer (www.ArticleMarketer.com) has distributed this article on behalf of the author. Article Marketer does not own this article, please respect the author's copyright and publication guidelines. If you do not agree to these terms, please do not use this article. ----------- Article Title: Search Engine Marketing Can Search Engine Marketing Really Help My Business? Author: Peri Witny Category: Search Engine Optimization Word Count: 406 Keywords: search engine marketing, seo, seo ireland, search engine optimistion, search engine marketing irelan Author's Email Address: [email protected] Article Source: http://www.articlemarketer.com ------------------ ARTICLE START ------------------
There are over 74,000 internet connected households in Ireland, with over 2 million users - over half the population is online. Europe has over 400 million and the world will see over 2 billion internet users by the end of 2009. That is the population of China, which many major corporations consider to be the golden egg of international marketing. But how is your business going to benefit from any of these customers if they can't find you? Search engine marketing is more critical for a successful business than ever before. If your customers can't find you, you don't have any customers. Last year it is estimated over 90% of internet users used search engines when looking for a product or service. They may not have used it every time, but if 90% of 2 million people used it even once, that's 1.8million people looking online for products and services to buy. The reason so many people are turning to the internet to find the products and services they want (even if they are not going to shop online) is because searching the internet is easy. Many local businesses have websites, even when they don't offer online sales. So, by using the internet, customers can shop, compare and locate the information they need without leaving their home. However, only the businesses which appear in the search results end up getting the business. Effective search engine marketing is important to ensuring your business is the one customers find. Search engines are getting smarter. It used to be you could just load your website with the words you think related to your business and search engines would rank websites on how many times these words appeared (or were hidden) on your site. That is no longer true. Search engines are smart enough to know when a word is being used contextually. If you're just adding the same word or similar words to your text over and over again the search engines will throw out any references to this keyword and your site. If you attempt to build traffic by simple keyword loading you're actually doing yourself more harm than good and your search engine optimization is failing. With all the potential customers out there, both locally and globally, effective search engine marketing is critical in bringing your business to their attention. Optimise your site for higher search engine ranking. Visit http://www.seomarketingireland.eu/ for more information. ------------------ ARTICLE END ------------------ [Non-text portions of this message have been removed]
