Andy Zain offers the following royalty-free article for you to publish online or in print. Feel free to use this article in your newsletter, website, ezine, blog, or forum. ----------- PUBLICATION GUIDELINES - You have permission to publish this article for free providing the "About the Author" box is included in its entirety. - Do not post/reprint this article in any site or publication that contains hate, violence, porn, warez, or supports illegal activity. - Do not use this article in violation of the US CAN-SPAM Act. If sent by email, this article must be delivered to opt-in subscribers only. - If you publish this article in a format that supports linking, please ensure that all URLs and email addresses are active links. - Please send a copy of the publication, or an email indicating the URL to [email protected] - Article Marketer (www.ArticleMarketer.com) has distributed this article on behalf of the author. Article Marketer does not own this article, please respect the author's copyright and publication guidelines. If you do not agree to these terms, please do not use this article. ----------- Article Title: A Brief History Of Lexus Author: Andy Zain Category: Cars and Trucks Word Count: 579 Keywords: lexus Author's Email Address: [email protected] Article Source: http://www.articlemarketer.com ------------------ ARTICLE START ------------------
The Lexus brand has become synonymous with style and luxury, not to mention innovation. Whoever came up with the tagline of Pursuit of Perfection has done very well. Despite the fact that Lexus is a luxury car division that was launched by a Japanese car manufacturer - namely Toyota, this was not the first country to experience the elegance of the car. The range of cars was to be priced at a rate that would give some indication of the type of luxuries and features that a buyer could look forward to. After its launch in 1983 and continued expansion in the United States, it was only in 2005 when the company hit the ground in Japan. This late introduction in to the Japanese market was because up until 2005, Lexus was still a division of parent and founding company Toyota. In 2005 Lexus became a company separate to that of Toyota even though the company still has a large share in the Lexus organisation. Lexus competes with the likes of BMW, Mercedes Benz and other similarly priced cars. One of the key areas that one might think that Lexus has a disadvantage is the fact that it is such a young company compared to the others that are on the market, but this is not the case at all. In fact there are many who see this fact as an advantage and the company has made significant in roads into the luxury car market. Lexus cars include sports utility vehicles, coupes, convertibles and sedans. So there is a choice for everyone. If you want to get a beach buggy though, then this is definitely not the brand for you. The Lexus brand has proven to be the most reliable according to a survey that it has won fourteen times. This is an excellent result in the United States where people have such a huge amount of choice when it comes to the car that they want to drive. The main reasons for this favorable impression from the market is the fact that the company offers excellent customer service. Despite the fact that Lexus is recognised as a manufacturer of luxury cars, this does not mean that it is unable to take care of the environment at the same time. This is something that has come to the fore with the introduction of its hybrid cars to the market. The company's design team has done an incredible job. The fact that you can have a hybrid that is also rated as a performance car is fantastic and there are many happy drivers on the road as a result of the ingenuity of this team of people. Hybrid cars combine electric and fuel motors in order to optimize its running and they can work on both sources of power. It not only increases the amount of power that is produced by the car, but it is also a means in which that the car makes use of fuel more efficiently. This is perhaps the most important feature and one that has proved an attractive selling point to consumers. It is not only good for the environment but in the long run is also more cost effective. So despite its young age, the Lexus brand continues to gain in prominence and is a serious threat to the more established manufacturers. They have to be careful that the company does not reach the end of its perfection pursuit, before they are able to catch up. Andy Zain is the admin of http://www.toyotafans.net/lexus-forums-f119.htm , a place where fans and owners can get the right information for tuning, customization and general discussions on anything about Lexus. ------------------ ARTICLE END ------------------ [Non-text portions of this message have been removed]
