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Article Title: The Real Scoop on Network Marketing
Author: Carmen Brandt Wolf
Category: 
Word Count: 589
Keywords: Network marketing,multi level marketing,starting a business,home 
business,making money online
Author's Email Address: [email protected]
Article Source: http://www.articlemarketer.com
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The word seems to be out that network marketing or Multi-Level Marketing (MLM) 
isn't what it used to be. Some people are saying "yeah!" and others are saying 
"oh no!"

Network marketing is just that; it's marketing. Marketing is an ever-changing 
commodity. It's influenced by media, advertising, transportation costs, 
customer demand, supply, climate, etc.  Marketing is ever changing. Our world 
is ever changing. So, why should MLM be any different?

One thing that will always remain constant, however, is that it is based on 
developing relationships, and that is what makes it different from conventional 
marketing (manufacturer to wholesaler to customer). 

This type of business is very appealing to anyone who enjoys interacting with 
people and wants to create another income stream.  And, you certainly can't 
argue that it's a pretty sensible system - manufacturer directly to the 
customer.

The internet has had a major influence on MLM. Some have grabbed the explosive 
opportunity and run with it, and others are still wondering "what happened?"  
The internet is a tool that allows communication at levels that have never been 
seen before. There is an endless supply of systems, sales pitches, opinions, 
etc. Take them all with a grain of salt.

MLM compensation plans can sometimes be less appealing for those looking for a 
quick buck without much work because it usually takes time to build a downline 
that is really profitable and sustainable. Because of this, the attrition rate 
today can be cruel! We, unfortunately, are living in the age of "I want it 
now," so people jump in and out at record rates - they're looking for the "Big 
Thing" and will keep on looking, and looking and looking forever. They keep 
believing the "get rich quick" promises.

This particular industry is the same as any other business - it's a business, 
and it has to be treated like a business and not a hobby. Unfortunately, many 
people who go into it don't think about this, and many are not business savvy 
in any way. There's plenty of information available on how to operate a 
successful business, but, hey, that's work, too! Which then would mean it's not 
instant riches.

Yes, network marketing has changed. There are opportunities that never existed 
before. Because of the internet, there are thousands of MLMs that are launched 
every year. How many of them survive or are legitimate? Not all, by any means. 
There's a vicious fight going on among these marketers all the time for the 
dwindling supply of warm bodies looking for an MLM business. Because of that, 
there are some pretty ridiculous promises and sales hype being broadcast 
constantly across the internet. 

For anyone looking with interest at creating another income stream or full-time 
business, this could be for you. It can be very profitable if you know what 
you're doing. Make sure you check out any opportunity you are looking at VERY 
carefully, do your due diligence, get the business information you need and 
treat it like a business. And beware of anyone who says you only need to work a 
few hours a week. It just ain't so!

I'll leave you with perhaps the most exciting development of all - the advent 
of SOCIAL NETWORKING as a marketing tool! As I said, it's a relationship 
business - always has been, always will be. It's just different now. You no 
longer have to pitch your friends and family. Go to MySpace, FaceBook, Twitter, 
etc. and meet all the people you want. You'll make great friends, and everyone 
is looking for MORE MONEY!

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