Peter Downs offers the following royalty-free article for you to publish online or in print. Feel free to use this article in your newsletter, website, ezine, blog, or forum. ----------- PUBLICATION GUIDELINES - You have permission to publish this article for free providing the "About the Author" box is included in its entirety. - Do not post/reprint this article in any site or publication that contains hate, violence, porn, warez, or supports illegal activity. - Do not use this article in violation of the US CAN-SPAM Act. If sent by email, this article must be delivered to opt-in subscribers only. - If you publish this article in a format that supports linking, please ensure that all URLs and email addresses are active links. - Please send a copy of the publication, or an email indicating the URL to [email protected] - Article Marketer (www.ArticleMarketer.com) has distributed this article on behalf of the author. Article Marketer does not own this article, please respect the author's copyright and publication guidelines. If you do not agree to these terms, please do not use this article. ----------- Article Title: How To Use Article Marketing For Successful Internet Marketing Promotion Author: Peter Downs Category: Word Count: 582 Keywords: article marketing,internet marketing promotion,blogging Author's Email Address: [email protected] Article Source: http://www.articlemarketer.com ------------------ ARTICLE START ------------------
There's no doubt about it that article marketing is one of the best, yet often overlooked, methods of internet marketing promotion. It is partly overlooked because of the fear that many people have - putting pen to paper and writing quality articles for publication. Effective internet marketing promotion is critical for any small business. Despite peoples fears writing articles is not hard if you stick to some basic principles. The four basic 'rules' below will help you get started. Where to start? Well, rule number one: 1) Put pen to paper! While this may seem too simplistic, if you are fearful or procrastinate about starting your article, just start writing about your business. Do not worry about worry about your title, your ending, even your exact topic. Simply start writing the words that come into your head and would like to tell people about. What is your business about? What service or product do you offer? How do you market your product? Imagine you are talking to your best friend and trying to explain to him/her what you do. The detail of your article and what your internet marketing promotion will look like is not important at this stage. Just get started. 2) Add structure to your article When you have written about 300-400 words walk away! This sounds strange but your mind can play tricks with you if you analyse your article too much at the start. A day later look at your article again. Read through your article slowly and start to think about your structure. Does it have a clear topic? Is there a logical start and ending? Are sentences too long? Generally, apply the KISS principle, keep it sentences and words short and simple. Your internet marketing promotion efforts will be much better for it! Get a friend or colleague to read through your article and relate back to you what they think the article is about and how useful they think it is. Ask them to be honest! Keep your article relevant interesting. By now your topic and title should be clear, so.... 3) Grab your audience attention with a great headline. Do not try to sum up your whole article in your headline. Your headline could be a question, a command, a list or an abstract sentence such as "The Breakthrough That Saw My Business Boom". At the very least you need to think of your headline as a way to attract attention - a reason for someone to continue reading. 4) Remember your articles purpose The reason for your article is internet marketing promotion. But what exactly are you promoting? What is the purpose of the article? It is easy to stray from the original purpose of why you started the article in the first place as your article takes shape. Do not forget your purpose and end your article with some kind of call to action. This may simply applying your resource box at the end of your article with a link to your website. If it is, make sure the content of your article relates to the content of your website. Sounds obvious, but it is amazing how many articles appear unrelated to the links at the foot of the article. Finally, while keyword research is an important element of internet marketing promotion through article marketing, when you start I would recommend just writing and sticking to some basic principles. When you develop your skills further and are more confident with your writing then look into keyword research. Peter Downs is a blogger, internet marketer and addicted scribbler. If you would like more internet marketing tips and tricks go to: http://www.petedowns.com/blog ------------------ ARTICLE END ------------------ [Non-text portions of this message have been removed]
