Date: Fri, 21 May 10 02:02:18 -0500
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Daljeet Sidhu offers the following royalty-free article for you to publish
online or in print.
Feel free to use this article in your newsletter, website, ezine, blog, or
forum.
-----------
PUBLICATION GUIDELINES
- You have permission to publish this article for free providing the "About the
Author" box is included in its entirety.
- Do not post/reprint this article in any site or publication that contains
hate, violence, porn, warez, or supports illegal activity.
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email, this article must be delivered to opt-in subscribers only.
- If you publish this article in a format that supports linking, please ensure
that all URLs and email addresses are active links.
- Please send a copy of the publication, or an email indicating the URL to
[email protected]
- DistributeYourArticles (www.DistributeYourArticles.com) has distributed this
article on behalf of the author. DistributeYourArticles does not own this
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Article Title: Ecommerce Website - Five Ways to Reduce the Impact of the
Recession
Author: Daljeet Sidhu
Category: E-Business, Internet, Internet Marketing
Word Count: 502
Keywords: e-commerce website,e-commerce solutions,e-commerce website
design,shopping cart,ecommerce design
Author's Email Address: [email protected]
Article Source: http://www.distributeyourarticles.com
------------------ ARTICLE START ------------------
The economic recession has hit businesses of all sizes and industry. There is
no scope for businesses to dive into ventures in better faring industries to
shore up their revenue. A majority of companies are cutting costs to maintain
their corporate profit margins. While this is an understandable move, it is
crucial to cut the right costs to avoid deterioration in the quality of
services and reduction in sales.
Businesses should take planned steps to minimize expenses and maximize savings.
Many businesses are closing down their physical locations and moving towards
ecommerce outlets to sell their products and services. Within an ecommerce
business too, there are some development decisions that help businesses to
optimize their profits.
Here are five ecommerce development strategies that can reduce costs without
affecting the business' sales presence and productivity negatively:
1. Maintain sales capacity through an ecommerce website
Having physical retail stores involves the expenses of salaried staff, real
estate, utilities, shipping, supervision, and additional warehouse and
inventory management tasks in case of distributed locations. Business owners
may worry over losing sales capacity by closing a retail store. However, an
efficiently developed and marketed ecommerce website can not only maintain the
sales capacity of a business, but also increase it.
2. Make the ecommerce website a self-service outlet
It should include simple and convenient self-service tools that enable
customers to place orders, make payments, schedule appointments, and
troubleshoot common problems without the intervention of personnel. This
reduces customer service costs. However, customer service should be available
to customers if they need it.
3. Market the ecommerce website in a targeted manner
Traditional advertising on media such as television, newspapers, magazines and
radio is not as effective as internet advertising. Traditional advertising
leaves a lot to chance, and a high volume of it goes unseen by interested
parties. In contrast, internet advertising is more targeted. The advertisement
can be displayed on websites related to the ecommerce products or services and
can also come up as a result of internet searches. In addition, the results of
internet advertising are measurable, and costs are often based on this factor.
4. Give customers incentives to shop on the ecommerce website
Businesses can offer their retail store customers incentives if they convert to
purchasing from the business' ecommerce website. This way, businesses retain
their existing customers and convert them to a cheaper means of selling
products. Customers also enjoy the convenience of shopping on a website rather
than traveling to the retail store.
5. Outsource ecommerce website design and development for better results
Professional designers and developers can reduce the overall costs of
maintaining an ecommerce website. These experts can increase the web presence
of the site, reduce costs related to infrastructure and support, and improve
the quality of the customer's shopping experience on the website.
Businesses that have followed an unplanned growth phase involving
indiscriminate ramping up and cutting down of capacity, are hit the worst by
the recession. It is vital that businesses follow a tactical approach, such as
the aforementioned ecommerce development strategies, to hold up against the
effects of the recession.
Daljeet Sidhu is at TradeSeam.
http://www.tradeseam.com/smallbusiness/buying-guides/view-buying-guide/753/E-commerce
http://www.tradeseam.com/smallbusiness/business-resources/get-free-quotes/753/E-commerce
http://www.tradeseam.com/smallbusiness/leads/small-business-leads
------------------ ARTICLE END ------------------
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Daljeet Sidhu offers the following royalty-free article for you to publish =
online or in print.<br>Feel free to use this article in your newsletter, we=
bsite, ezine, blog, or forum.<br>-----------<br>PUBLICATION GUIDELINES<br>-=
You have permission to publish this article for free providing the "About =
the Author" box is included in its entirety.<br>- Do not post/reprint this =
article in any site or publication that contains hate, violence, porn, ware=
z, or supports illegal activity.<br>- Do not use this article in violation =
of the US CAN-SPAM Act. If sent by email, this article must be delivered to=
opt-in subscribers only.<br>- If you publish this article in a format that=
supports linking, please ensure that all URLs and email addresses are acti=
ve links.<br>- Please send a copy of the publication, or an email indicatin=
g the URL to [email protected]<br>- DistributeYourArticles (www.Distr=
ibuteYourArticles.com) has distributed this article on behalf of the author=
. DistributeYourArticles does not own this article, please respect the auth=
or's copyright and publication guidelines. If you do not agree to these ter=
ms, please do not use this article.<br>-----------<br>Article Title: Ecomme=
rce Website - Five Ways to Reduce the Impact of the Recession=0D<br><br>Aut=
hor: Daljeet Sidhu<br>Category: E-Business, Internet, Internet Marketing<br=
>Word Count: 502<br>Keywords: e-commerce website,e-commerce solutions,e-com=
merce website design,shopping cart,ecommerce design<br>Author's Email Addre=
ss: [email protected]<br>Article Source: http://www.distributeyourart=
icles.com<br>------------------ ARTICLE START ------------------<br><br>The=
economic recession has hit businesses of all sizes and industry. There is =
no scope for businesses to dive into ventures in better faring industries t=
o shore up their revenue. A majority of companies are cutting costs to main=
tain their corporate profit margins. While this is an understandable move, =
it is crucial to cut the right costs to avoid deterioration in the quality =
of services and reduction in sales.=0D<br>=0D<br>Businesses should take pla=
nned steps to minimize expenses and maximize savings. Many businesses are c=
losing down their physical locations and moving towards ecommerce outlets t=
o sell their products and services. Within an ecommerce business too, there=
are some development decisions that help businesses to optimize their prof=
its.=0D<br>=0D<br>Here are five ecommerce development strategies that can r=
educe costs without affecting the business' sales presence and productivity=
negatively:=0D<br>=0D<br>1. Maintain sales capacity through an ecommerce w=
ebsite=0D<br>=0D<br>Having physical retail stores involves the expenses of =
salaried staff, real estate, utilities, shipping, supervision, and addition=
al warehouse and inventory management tasks in case of distributed location=
s. Business owners may worry over losing sales capacity by closing a retail=
store. However, an efficiently developed and marketed ecommerce website ca=
n not only maintain the sales capacity of a business, but also increase it.=
=0D<br>=0D<br>2. Make the ecommerce website a self-service outlet=0D<br>=0D=
<br>It should include simple and convenient self-service tools that enable =
customers to place orders, make payments, schedule appointments, and troubl=
eshoot common problems without the intervention of personnel. This reduces =
customer service costs. However, customer service should be available to cu=
stomers if they need it.=0D<br>=0D<br>3. Market the ecommerce website in a =
targeted manner=0D<br>=0D<br>Traditional advertising on media such as telev=
ision, newspapers, magazines and radio is not as effective as internet adve=
rtising. Traditional advertising leaves a lot to chance, and a high volume =
of it goes unseen by interested parties. In contrast, internet advertising =
is more targeted. The advertisement can be displayed on websites related to=
the ecommerce products or services and can also come up as a result of int=
ernet searches. In addition, the results of internet advertising are measur=
able, and costs are often based on this factor.=0D<br>=0D<br>4. Give custom=
ers incentives to shop on the ecommerce website=0D<br>=0D<br>Businesses can=
offer their retail store customers incentives if they convert to purchasin=
g from the business' ecommerce website. This way, businesses retain their e=
xisting customers and convert them to a cheaper means of selling products. =
Customers also enjoy the convenience of shopping on a website rather than t=
raveling to the retail store.=0D<br>=0D<br>5. Outsource ecommerce website d=
esign and development for better results=0D<br>=0D<br>Professional designer=
s and developers can reduce the overall costs of maintaining an ecommerce w=
ebsite. These experts can increase the web presence of the site, reduce cos=
ts related to infrastructure and support, and improve the quality of the cu=
stomer's shopping experience on the website.=0D<br>=0D<br>Businesses that h=
ave followed an unplanned growth phase involving indiscriminate ramping up =
and cutting down of capacity, are hit the worst by the recession. It is vit=
al that businesses follow a tactical approach, such as the aforementioned e=
commerce development strategies, to hold up against the effects of the rece=
ssion.<br><br>Daljeet Sidhu is at TradeSeam.=0D<br>http://www.tradeseam.com=
/smallbusiness/buying-guides/view-buying-guide/753/E-commerce =0D<br>http:/=
/www.tradeseam.com/smallbusiness/business-resources/get-free-quotes/753/E-c=
ommerce=0D<br>http://www.tradeseam.com/smallbusiness/leads/small-business-l=
eads=0D<br><br>------------------ ARTICLE END ------------------<br><br>
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