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Daljeet Sidhu offers the following royalty-free article for you to publish
online or in print.
Feel free to use this article in your newsletter, website, ezine, blog, or
forum.
-----------
PUBLICATION GUIDELINES
- You have permission to publish this article for free providing the "About the
Author" box is included in its entirety.
- Do not post/reprint this article in any site or publication that contains
hate, violence, porn, warez, or supports illegal activity.
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email, this article must be delivered to opt-in subscribers only.
- If you publish this article in a format that supports linking, please ensure
that all URLs and email addresses are active links.
- Please send a copy of the publication, or an email indicating the URL to
[email protected]
- DistributeYourArticles (www.DistributeYourArticles.com) has distributed this
article on behalf of the author. DistributeYourArticles does not own this
article, please respect the author's copyright and publication guidelines. If
you do not agree to these terms, please do not use this article.
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Article Title: Pay Per Click Search Engine Marketing - Top Strategies to
Improve Effectiveness and Lower Costs
Author: Daljeet Sidhu
Category: Pay Per Click, Internet Marketing, Internet
Word Count: 501
Keywords: Keywords: search marketing,search engine marketing,sem,pay per
click,ppc,ppc marketing
Author's Email Address: [email protected]
Article Source: http://www.distributeyourarticles.com
------------------ ARTICLE START ------------------
The internet is an enormous pool of information. Internet users surf the
internet to research on various topics, products, services, businesses and
countless other things. Marketing professionals are constantly debating on what
is the most effective way of converting these surfers into customers. Some
people have the opinion that pay-per-click (PPC) advertising campaigns are the
most effective means of attracting customers and garnering sales. Others are
convinced that natural ranking is the best way to go.
However, effective marketing must mix both strategies to achieve best results.
Businesses should use PPC advertising and organic ranking to bring their
products and services to the customer.
Optimizing on offbeat keywords
The recession has compelled businesses to operate within tight budgets and cut
costs without losing quality of services. Though PPC advertisements are
valuable in increasing website traffic and are usually quite affordable, they
are still part of the monthly expense. One way businesses can get more returns
on the price paid out for PPC ads is by using offbeat keywords. Unconventional
and lesser used keywords cost less as every other business in that industry is
not bidding on them.
Augmenting pay-per-click ads with natural ranking
Advertisers can target a few unusual and unconventional keywords to develop
cost-effective PPC ads. This should be augmented with good quality advertising
content built around the same keywords. This two-ply strategy improves the
natural ranking of the business website and also makes the PPC stand out
because of its originality. Businesses have the chance of coming up in more
than one place in search results thereby increasing their visibility and
credibility in the eyes of potential customers.
Many PPC management firms recognize the value of this two-pronged approach and
offer a combination of search engine optimized content development and keyword
selection services to clients.
Not all pay-per-click ad clickers are buyers
All internet surfers are not buyers. Businesses must recognize this fact and
keep it in mind when planning a PPC ad campaign. Effective PPC management
companies help businesses in organizing a cost-effective ad campaign by
educating them on good and bad tactics used by other businesses in the past.
For example, if an antiques business bids only on the town name as a keyword
because it is cheaper, it is billed for many clicks that are related to the
town but not even remotely related to antiques. If PPC management companies can
track the keyword phrases used by majority of the users searching on the town
name, related keywords can be included in the antique business' PPC ad and
expand their potential customer's base.
PPC advertising companies also collect detailed information on what converts
clickers into buyers. Businesses should analyze this data minutely to unearth
unexpected marketing opportunities.
Analyzing the results of ad campaigns launched by other businesses, effective
and ineffective strategies, helps businesses develop a strong marketing
profile. Smart businesses looking to trim their monthly expenses improve the
returns from PPC ads by incorporating uncommon and less costly keywords in the
ad script and creating high quality editorial content to support the marketing
campaign.
Daljeet Sidhu.
http://www.tradeseam.com/smallbusiness/buying-guides/view-buying-guide/1203/Search+Marketing
http://blog.tradeseam.com/Internet-Services/Search-Marketing/pay-per-click-search-engine-marketing
http://www.tradeseam.com/smallbusiness/leads/small-business-leads
------------------ ARTICLE END ------------------
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Daljeet Sidhu offers the following royalty-free article for you to publish =
online or in print.<br>Feel free to use this article in your newsletter, we=
bsite, ezine, blog, or forum.<br>-----------<br>PUBLICATION GUIDELINES<br>-=
You have permission to publish this article for free providing the "About =
the Author" box is included in its entirety.<br>- Do not post/reprint this =
article in any site or publication that contains hate, violence, porn, ware=
z, or supports illegal activity.<br>- Do not use this article in violation =
of the US CAN-SPAM Act. If sent by email, this article must be delivered to=
opt-in subscribers only.<br>- If you publish this article in a format that=
supports linking, please ensure that all URLs and email addresses are acti=
ve links.<br>- Please send a copy of the publication, or an email indicatin=
g the URL to [email protected]<br>- DistributeYourArticles (www.Distr=
ibuteYourArticles.com) has distributed this article on behalf of the author=
. DistributeYourArticles does not own this article, please respect the auth=
or's copyright and publication guidelines. If you do not agree to these ter=
ms, please do not use this article.<br>-----------<br>Article Title: Pay Pe=
r Click Search Engine Marketing - Top Strategies to Improve Effectiveness a=
nd Lower Costs=0D<br><br>Author: Daljeet Sidhu<br>Category: Pay Per Click, =
Internet Marketing, Internet<br>Word Count: 501<br>Keywords: Keywords: sear=
ch marketing,search engine marketing,sem,pay per click,ppc,ppc marketing<br=
>Author's Email Address: [email protected]<br>Article Source: http://=
www.distributeyourarticles.com<br>------------------ ARTICLE START --------=
----------<br><br>The internet is an enormous pool of information. Internet=
users surf the internet to research on various topics, products, services,=
businesses and countless other things. Marketing professionals are constan=
tly debating on what is the most effective way of converting these surfers =
into customers. Some people have the opinion that pay-per-click (PPC) adver=
tising campaigns are the most effective means of attracting customers and g=
arnering sales. Others are convinced that natural ranking is the best way t=
o go.=0D<br>=0D<br>However, effective marketing must mix both strategies to=
achieve best results. Businesses should use PPC advertising and organic ra=
nking to bring their products and services to the customer.=0D<br>=0D<br>Op=
timizing on offbeat keywords=0D<br>The recession has compelled businesses t=
o operate within tight budgets and cut costs without losing quality of serv=
ices. Though PPC advertisements are valuable in increasing website traffic =
and are usually quite affordable, they are still part of the monthly expens=
e. One way businesses can get more returns on the price paid out for PPC ad=
s is by using offbeat keywords. Unconventional and lesser used keywords co=
st less as every other business in that industry is not bidding on them. =
=0D<br>=0D<br>Augmenting pay-per-click ads with natural ranking=0D<br>Adver=
tisers can target a few unusual and unconventional keywords to develop cost=
-effective PPC ads. This should be augmented with good quality advertising =
content built around the same keywords. This two-ply strategy improves the =
natural ranking of the business website and also makes the PPC stand out be=
cause of its originality. Businesses have the chance of coming up in more t=
han one place in search results thereby increasing their visibility and cre=
dibility in the eyes of potential customers.=0D<br>=0D<br>Many PPC manageme=
nt firms recognize the value of this two-pronged approach and offer a combi=
nation of search engine optimized content development and keyword selection=
services to clients.=0D<br>=0D<br>Not all pay-per-click ad clickers are bu=
yers=0D<br>All internet surfers are not buyers. Businesses must recognize t=
his fact and keep it in mind when planning a PPC ad campaign. Effective PPC=
management companies help businesses in organizing a cost-effective ad cam=
paign by educating them on good and bad tactics used by other businesses in=
the past. For example, if an antiques business bids only on the town name =
as a keyword because it is cheaper, it is billed for many clicks that are r=
elated to the town but not even remotely related to antiques. If PPC manage=
ment companies can track the keyword phrases used by majority of the users =
searching on the town name, related keywords can be included in the antique=
business' PPC ad and expand their potential customer's base.=0D<br>=0D<br>=
PPC advertising companies also collect detailed information on what convert=
s clickers into buyers. Businesses should analyze this data minutely to une=
arth unexpected marketing opportunities. =0D<br>=0D<br>Analyzing the result=
s of ad campaigns launched by other businesses, effective and ineffective s=
trategies, helps businesses develop a strong marketing profile. Smart busin=
esses looking to trim their monthly expenses improve the returns from PPC a=
ds by incorporating uncommon and less costly keywords in the ad script and =
creating high quality editorial content to support the marketing campaign.=
=0D<br><br><br>Daljeet Sidhu. =0D<br>http://www.tradeseam.com/smallbusiness=
/buying-guides/view-buying-guide/1203/Search+Marketing=0D<br>http://blog.tr=
adeseam.com/Internet-Services/Search-Marketing/pay-per-click-search-engine-=
marketing=0D<br>http://www.tradeseam.com/smallbusiness/leads/small-business=
-leads<br>------------------ ARTICLE END ------------------<br><br>
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