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Article Title: 5 Advantages Of Using Google Adwords For Your Home Business 
Website
Author: Bob Withers
Category: Home Business, Pay Per Click
Word Count: 472
Keywords: Adwords,Google,google adwords,Home Business,Internet 
marketing,Internet marketing campaign,PPC
Author's Email Address: [email protected]
Article Source: http://www.distributeyourarticles.com
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According to Wikipedia Google Adwords is: "Google's flagship advertising 
product and main source of revenue. Google's total advertising revenues were 
USD$21 billion in 2008[1]. AdWords offers pay-per-click (PPC) advertising, and 
site-targeted advertising for both text and banner ads. The AdWords program 
includes local, national, and international distribution. Google's text 
advertisements are short, consisting of one title line and two content text 
lines. Image ads can be one of several different Interactive Advertising Bureau 
(IAB) standard sizes."

Adwords is a great way to get started with your home business Internet 
marketing campaign online and offers the new business owner many advantages 
over using other forms of Internet advertising media. First of all Google 
Adwords gives you complete control over how your ads appear online and what key 
phrases you use relating to your home business. You create your own 
advertisements and choose keywords which are words or phrases related to your 
home business.

Secondly, when someone conducts a search using the Google search engine and 
uses one of your keywords or phrases your ad may appear on Google next to the 
search results. The beauty of this is these people will be potential customers 
who are already interested in what your offering because they are searching for 
information related to your home business. This means using Google Adwords is a 
great way to reach your targeted audience who may convert into paying customers.

Third, Adwords is an easy way to attract customers because they simply have to 
click on your ad when it appears on Google in order to learn more about you and 
your product or service and, hopefully, to make a purchase. An added bonus for 
someone just starting out with their home business and doesn't have a website 
Google will help create one for you for free. 

Another benefit of using Google Adwords is what is termed "placement targeted 
advertisements." Using the AdWords control panel, advertisers can enter 
keywords, domain names, topics, and demographic targeting preferences, and 
Google places the ads on relevant sites within their content network. If domain 
names are targeted, Google also provides a list of related sites for placement. 
With placement targeting you can acquire higher visibility because it is 
possible for your ad to take up the entire ad block rather than being split up 
into two or more ads.

Finally, adwords distribution allows for maximum exposure because not only will 
your message be displayed on Google's network but you also have the option for 
your ad to be displayed on Google's partner networks as well. These partner 
networks also display ads in response to search engine queries and will give 
your home business exposure to many more potential customers.

As you can see Google Adwords offers the new home business owner a leg up when 
just starting out online and is a great addition to any Internet marketing 
campaign.

Bob Withers is a professional sales and marketing person with over twenty years 
in the field. He has now set his sights on affiliate marketing and creating 
successful home based businesses online to apply his trade. To get in touch 
with Bob please visit: http://homebusinessmoneymakers.com

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