Bob Withers offers the following royalty-free article for you to publish online or in print. Feel free to use this article in your newsletter, website, ezine, blog, or forum. ----------- PUBLICATION GUIDELINES - You have permission to publish this article for free providing the "About the Author" box is included in its entirety. - Do not post/reprint this article in any site or publication that contains hate, violence, porn, warez, or supports illegal activity. - Do not use this article in violation of the US CAN-SPAM Act. If sent by email, this article must be delivered to opt-in subscribers only. - If you publish this article in a format that supports linking, please ensure that all URLs and email addresses are active links. - Please send a copy of the publication, or an email indicating the URL to [email protected] - DistributeYourArticles (www.DistributeYourArticles.com) has distributed this article on behalf of the author. DistributeYourArticles does not own this article, please respect the author's copyright and publication guidelines. If you do not agree to these terms, please do not use this article. ----------- Article Title: 5 Advantages Of Email Marketing For Your Home Business Author: Bob Withers Category: Home Business, Email Word Count: 429 Keywords: Email,Email Marketing,Email Marketing Strategy,Home Business,Internet marketing strategy Author's Email Address: [email protected] Article Source: http://www.distributeyourarticles.com ------------------ ARTICLE START ------------------
A comprehensive Internet marketing strategy is a must for any home based business to succeed. An integral part of this Internet marketing plan should be an email marketing campaign. Just by looking at some of the statistics on usage should help convince the home business owner of the massive potential market available through email. For example: "If email was a country, its 1.4 billion users would make it the largest in the world. Bigger than China, bigger than the populations of the USA and European Union combined." - Email Marketing Reports (2009). And, "75% of daily social media users said email is the best way for companies to communicate with them, compared to 65% of all email users." - MarketingSherpa (2010) Also, "49% of Twitter users said they made an online purchase because of an email, compared to 33% of all email users." - MarketingSherpa (2010) These are just a few examples of the different targets available for your email marketing strategy. Aside from the multitude of potential customers available online for the email marketer there are also several other benefits to be gained from this strategy. For example, another benefit is there are no boundaries to your promotion. Your audience is global in nature and, for your conveniece, they are only a click of your mouse away. Next, you can make your message more personal through email. You can add details about your history and your home business which helps establish a more personal relationship with your potential customers. When the person feels more personally involved the odds of them converting to a paying patron increase exponentially. Another gain to be had from a successful email marketing promotion is the potential to generate repeat customers. Once you have a list of current patrons it provides an avenue to make additional sales when new offers become available. Statistics show it's easier to sell to a current consumer than to convert someone to a new buyer. Finally, an added plus to using email to reach your target is the ease with which you can track results. As an advertiser you can track users by way of bounced messages, un-subscribes, click-throughs which can help determine open rates, the number of positive or negative responses and ultimately your conversion rates. This will enable you to assess the success or failure of your various email campaigns and help you decide which one would be best to use in the future. As you can see a well crafted email marketing strategy, as a major component of a broader Internet marketing campaign, should contribute greatly to the success of your home business online. Bob Withers is a professional sales and marketing person with over twenty years in the field. He has now set his sights on affiliate marketing and creating successful home based businesses online to apply his trade. To get in touch with Bob please visit: http://homebusinessmoneymakers.com ------------------ ARTICLE END ------------------ [Non-text portions of this message have been removed]
