Daljeet Sidhu offers the following royalty-free article for you to publish online or in print. Feel free to use this article in your newsletter, website, ezine, blog, or forum. ----------- PUBLICATION GUIDELINES - You have permission to publish this article for free providing the "About the Author" box is included in its entirety. - Do not post/reprint this article in any site or publication that contains hate, violence, porn, warez, or supports illegal activity. - Do not use this article in violation of the US CAN-SPAM Act. If sent by email, this article must be delivered to opt-in subscribers only. - If you publish this article in a format that supports linking, please ensure that all URLs and email addresses are active links. - Please send a copy of the publication, or an email indicating the URL to [email protected] - DistributeYourArticles (www.DistributeYourArticles.com) has distributed this article on behalf of the author. DistributeYourArticles does not own this article, please respect the author's copyright and publication guidelines. If you do not agree to these terms, please do not use this article. ----------- Article Title: Ecommerce - How Social Media Networking Can Help Online Business Author: Daljeet Sidhu Category: E-Business, Internet, Internet Marketing Word Count: 509 Keywords: e-commerce website,e-commerce solutions,e-commerce website design,shopping cart,ecommerce design Author's Email Address: [email protected] Article Source: http://www.distributeyourarticles.com ------------------ ARTICLE START ------------------
Social media websites are becoming increasingly popular. These networking sites bring together like-minded people from across societies, even geographies, to share views, interact and exchange information. E-commerce website marketing executives recognize the potential of marketing on these portals to increase brand awareness. Currently, over 25% of display advertisements are posted on social media websites. Strategies used by e-commerce developers on social media websites E-commerce developers use the following strategies on social media websites to develop and promote their internet business: Display advertising Display ads can be developed for a target audience, include information on offers, discounts, coupons and deadlines to make the customer act urgently. Display ads can clutter up a website's landscape, so make sure they are targeted to make them relevant to the website's context. Increasing brand awareness Since these sites are interactive, e-commerce developers can engage users in discussions of the brand. They can demonstrate quality and expertise to the potential customers and build the brand's image. Spread the word A lot of customers post their opinion of brands on social networking sites. E-commerce websites should encourage their satisfied customers to spread the word by sharing their feedback on these sites. Building a user community through the e-commerce site The e-commerce business can begin building a user community on its own website. The web site should be designed to link their user community to various social media sites. User forums are an excellent source of feedback on the e-commerce business' products and services. Monitoring discussions of brands Just as positive feedback of an e-commerce business' products and services can enhance the brand image, negative feedback can damage it. E-commerce developers should closely follow any mention of their products on social networking sites and address misconceptions and complaints. This builds a customer friendly image of the brand. Advantages of using social media websites to promote e-commerce business There are many potential benefits of using social media websites for e-commerce development: Widened customer scope Social networking websites are popular and their membership is rapidly growing. By placing ads on such sites, e-commerce businesses expand their customer outreach. Display ads should attract the attention of interested members. A click on the display ad should immediately take the customer to the page on the e-commerce website where they can finalize the sale. Increasing brand awareness Social media websites allow e-commerce display ads to be viewed by a large section of people who share some common interests. Display ads that target this customer segment will have better chances of getting through to this community, increasing awareness of the brand. Influencing brand reputation Social media website members will share their opinion of brands. This influences the brand's reputation, and improves sales if the customers have something good to say. Even bad opinions can be altered or at least improved by following up with the dissatisfied customers. Social media websites are opportunities for e-commerce businesses to expand their clientele and improve their brand image. By their very nature, social networking sites have a strong impact on the reputation of a brand. E-commerce developers should understand the merits and demerits of marketing through social media websites and make the most of this advertising opportunity. Daljeet Sidhu is at TradeSeam. http://www.tradeseam.com/smallbusiness/buying-guides/view-buying-guide/753/E-commerce http://www.tradeseam.com/smallbusiness/business-resources/get-free-quotes/753/E-commerce http://www.tradeseam.com/smallbusiness/leads/small-business-leads ------------------ ARTICLE END ------------------ [Non-text portions of this message have been removed]
