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Article Title: Advantages Of Cost Per Action Marketing
Author: Bob Withers
Category: Home Business, Affiliate Programs
Word Count: 551
Keywords: Cost Per Action,CPA,Pay Per Action,PPA,Affiliate Marketing,CPA 
Networks,Advantages of CPA
Author's Email Address: [email protected]
Article Source: http://www.distributeyourarticles.com
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According to Wikipedia: "Cost Per Action or CPA (sometimes known as Pay Per 
Action or PPA) is an online advertising pricing model, where the advertiser 
pays for each specified action (a purchase, a form submission, and so on) 
linked to the advertisement. Direct response advertisers consider CPA the 
optimal way to buy online advertising, as an advertiser only pays for the ad 
when the desired action has occurred. An action can be a product being 
purchased, a form being filled, etc. The desired action to be performed is 
determined by the advertiser."

There are several advantages of CPA affiliate marketing to someone just 
starting out online as a home business owner. CPA marketing is widely 
recognized as one of the easiest ways to make money online because of the low 
cost of entry into the marketplace as well as the support available from the 
different CPA Networks residing on the Internet.

Once you've decided to get involved with CPA affiliate marketing the next step 
is to check out the different CPA networks online and choose one which appeals 
to you and apply for admission. When you get accepted by a network you become 
an affiliate and the network sets you up with offers from different companies 
who want your website traffic to perform some specific action in order for you, 
as the affiliate, to get paid.

One of the main advantages of CPA affiliate marketing is, in most cases, you 
don't have to make an actual sale in order to be paid. Most companies pay for 
lead generation; so if you capture a name and email address or have someone 
complete a form or survey then you are paid.

Another advantage of CPA marketing is the availability of these CPA networks 
for you to join. When you're accepted by a network then you're supplied with 
these different offers to promote from companies by the network. You don't have 
to seek out these opportunities because they are supplied for you by the CPA 
program.

Because these companies want you to be successful as an affiliate they will 
supply you with much of the advertising and promotional materials needed to 
market their opportunity. This is another benefit because the advertising is 
basically taken care of and all you need to supply is the targeted traffic.

The CPA network does all the tracking for you as well and house your account 
details which you can access at anytime. One of the best things about working 
with a cost per action network is that you can promote several opportunities, 
covering a wide variety of specialty markets and get one commission check for 
all of your earnings combined.
 
Also, most CPA networks will provide support in the form of an affiliate agent 
who will help you get started by providing initial training and also answer any 
questions you may have. Most CPA networks offer several opportunities with the 
most popular programs offering up to 1,500 different products or services from 
their list at any given time. These networks also have very limited barriers to 
entry and pay their affiliates on a timely basis in order to retain them.

These are some of the benefits offered by a not so widely known affiliate 
marketing technique, cost per action marketing, which can help you generate a 
significant income in a relatively short period of time.


Bob Withers is a professional sales and marketing person with over twenty years 
in the field. He has now set his sights on affiliate marketing and creating 
successful home based businesses online to apply his trade. To get in touch 
with Bob please visit: http://homebusinessmoneymakers.com

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