On 5/23/2011 8:03 AM, David Cole wrote:
Why are vendors and organizations using Facebook for professional use? I am
seeing this more and more often.
Our use of Facebook is experimental at this stage... We are trying it for
several reasons. First, because I (and a LOT of other people) do use Facebook
socially, so I (and a LOT of other people) are somewhat familiar with it.
Second, it is a very convenient way for us to "push" information and for
interested recipients to receive that information...
* Recipients (customers, usually but anyone actually) can opt in or opt out of
our posts by "liking" or "unliking" (awful terms!) our ColeSoft page.
* So the recipient list is self-selecting. We don't have to maintain it.
* In fact, we do not have (and there is no way we could have) a complete list of
people who use z/XDC and are interested in its developments. Our Facebook page
gives such unknown people an easy way to stay abreast of z/XDC developments if
they choose to.
* Recipients can react to our announcements or even create their own postings
there, so the Facebook page can also serve us as a product forum.
* Posting information on Facebook does not require web programming skills, so it
widens the range of people here at ColeSoft that can be assigned to maintain the
presence.
Third, this kind of posting does not appear at our website because customers
don't frequent colesoft.com anywhere near as much as they frequent social
websites, especially Facebook. So only the most important information goes
there.
So this update is not among the "most important information" then?
But we do have access to LinkedIn (as of "yesterday", anyway).
I prefer Facebook over LinkedIn simply because I don't use LinkedIn, don't know
how to use LinkedIn and have no interest in learning LinkedIn. Why? Primarily
because it seems to me to be just a redundancy to Facebook. And more people use
Facebook than LinkedIn, so why bother?
And no, I'm not going to give Facebook my details just to chase down company
announcements.
About the only real information you have to give Facebook is an eaddress. There
is nothing else that they require you to give.
I'm not a z/XDC user, but I didn't see the information on your web site. At
least not in any obvious place.
Customers know to look in our Support area for maintenance details. My Facebook
post contains additional prose regarding the fixes.
I'm not a z/XDC customer either, but if I was I would consider this to be a
problem. I do not use Facebook and I have no intention to do so.
Major announcements will still find a place at our website and a brief mention
in IBM-MAIN and ASSEMBLER-LIST.
Dave Cole REPLY TO: dbc...@colesoft.com
ColeSoft Marketing WEB PAGE: http://www.colesoft.com
736 Fox Hollow Road VOICE: 540-456-8536
Afton, VA 22920 FAX: 540-456-6658
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