Microsoft Launches $500 Million Ad Blitz to Target IBM Customers
E-Commerce Times Fri, 17 Mar 2006 10:15 AM PST
Microsoft has launched a US$500 million marketing campaign aimed at
using its new products, including Windows Vista and Office 2007, to
wrest enterprise customers away from rival IBM. Microsoft said Vista
and the new version of Office will enable desktop computers to become
control stations for hard-working enterprise applications.

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