> marketing pukes

Excuse me?

> wondered how they found all that information

A number of companies develop or once developed directories of sites by
hardware type (AS/400, Univac, S/390, DEC, whatever). If you started with a
mailing list for an enterprise software type magazine and had the budget to
call every unique shop represented, you could do a pretty good job
(especially back in the days when people actually answered their
telephones). Once you have the list, it is a somewhat simpler task to
maintain it.

Such a list could be sold to the marketing, um, people - that revenue might
justify the expense involved.

I'm a techie at heart but I used to own a software company. Without sales
people, there would have been no sales, and no jobs for programmers.
Marketing is more than sales. Part of marketing's job is to make sure that
the techies are building what the customers want - not an entirely bad
thing.

Charles

-----Original Message-----
From: IBM Mainframe Discussion List [mailto:[EMAIL PROTECTED] On Behalf
Of Tom Marchant
Sent: Monday, July 10, 2006 11:19 AM
To: [email protected]
Subject: Re: MVS Licenses/MVS sites


About 25 years ago, near the end of my days at Amdahl, I saw a
directory of DP shops.  It was something that the marketing pukes
used to use.  I never had a clue any such thing existed until then.
When I looked through it, I found every sitet hat I could think of.
At the time, I was surprised that such a thing existed and wondered
how they found all that information.

Tom Marchant

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