<>----------------------------<snip>----------------------------

Unfortunately, the net usually is profitable.
But I do my share.   Even with mass media advertisements, when the
advertisement insults me, I really need compelling reason to buy the
product, as I make an effort to avoid it.

Once I e-mailed a company with such an insulting ad, asking them to
change - because I liked the product too much to switch.   They did
respond, and  I did notice that that ad campaign didn't last long,
fortunately.

With advertising, sometimes the result is just that people feel
comfortable with a brand name and they don't quite know why.
---------------------------<unsnip>------------------------
I like the idea of REVENGE. When I get snail-mail prepaid return envelops, I make it a
point to send them back, stuffed with newspaper clippings.

Wish I could do something like that with E-Mail SPAM.  :-(

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