What's much harder for both data processing and for users is to figure
out how to collect and use data that might give us that competitive
advantage - without spending more than the return.

Agreed. But that's a question that's independent of technology. That isn't to say that technology can't assist in this question, but it can't drive it.

Sometimes IT organizations forget that they didn't invent information, they simply are a means of managing it.

Adam
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