Phil,
Thanks for that quote. It was very well worded by Bob Thomas. I still
think the advertising revenue has something to do with it also, but I may be
wrong.
Eric
Eric Bielefeld
Sr. Systems Programmer
Milwaukee, Wisconsin
414-475-7434
----- Original Message -----
From: "Phil Smith III" <[email protected]>
Here's an excerpt from Bob Thomas's publisher's letter in the May/June
issue of Mainframe Executive, which is directly relevant:
"This May/June 2009 issue of Mainframe Executive marks our eighth issue
published. Although the target audience for both Mainframe Executive and
z/Journal is users of IBM mainframe computer systems, I think it's
important to remind readers that both magazines are totally independent
publications. [He means not owned by IBM, not "independent of each other"]
"As our readers have no doubt already noticed, the vast majority of
articles, white papers, and ads in both magazines are clearly
pro-mainframe. And while we are upfront about our mainframe bias, we do
recognize that the mainframe isn't the optimum solution in all situations.
So, we also will feature articles, white papers, and ads dealing with
mainframe alternatives as a service to our readers. Because the readers we
serve mostly reside within large public and private organizations of all
types, we feel it's our duty to objectively deliver information for all
types of mainframe-centric computing considerations that occur within an
enterprise and aid in achieving business objectives."
-30-
And of course he's right -- mainframe fan that I am, I'm not going to
argue that it's *always* the right answer. Pretty well every shop has
Microsoft/Intel stuff, so it's a reasonable assumption that companies are
already aware that there are alternatives. It's also a reasonable
assumption that they're smart enough to evaluate what's actually best for
their business, despite our (and I include myself!) bleating about
"management by magazine".
On the other hand, blind, fan-boy mainframe idolatry is just childish:
ignoring the competition and hoping it will go away doesn't work. We tried
that in the 90s, remember?
--
...phsiii
Phil Smith III
----------------------------------------------------------------------
For IBM-MAIN subscribe / signoff / archive access instructions,
send email to [email protected] with the message: GET IBM-MAIN INFO
Search the archives at http://bama.ua.edu/archives/ibm-main.html
