I'm doing a presentation at a conference next month about who controls "money making" data in large enterprises (large enough for z/OS). The general idea is that CxOs on the business side in the past 5-10 years see data as a money maker and are letting CMOs have more access to data (think CRM and marketing automation systems) so they can make money from it.
My question here is this: --Have you (or a colleague) experienced firsthand any occurrence where the CEO, COO or other business-side exec said "we want to let so-and-so and his or her team take over this data store. Give them whatever they need."? The implication was that sales/marketing folks are going to put the data to better use to make more money for the organization. The caveat here is the data security risk of letting sales and marketing people manage data versus IT teams managing it. Thanks in advance. ---------------------------------------------------------------------- For IBM-MAIN subscribe / signoff / archive access instructions, send email to [email protected] with the message: INFO IBM-MAIN
