And now we have the IBM consulting division helping people move off of the 
mainframe to the non z/OS Cloud, WTF!

John T. Abell   
Tel: 800-295-7608  Option 4
President 
International: 1-416-593-5578  Option 4
E-mail:  [email protected]
Fax: 800-295-7609

International: 1-416-593-5579


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-----Original Message-----
From: IBM Mainframe Discussion List <[email protected]> On Behalf Of 
Gary Eheman
Sent: Friday, October 31, 2025 10:10 AM
To: [email protected]
Subject: Re: Is z/OS finally doomed? WAS: How to collect multiple datasets 
attributes

On Thu, 30 Oct 2025 18:15:41 -0500, Enzo Damato <[email protected]> 
wrote:

(snip)
>While previously, any company of decent size that wanted reliability 
>and performance over a certain threshold would have to hit up their 
>local IBM sales representative, this changed with the PC revolution 
>around 1995ish, when Linux or Windows NT combined with high speed 
>networking made it possible to achieve decent reliability and decent 
>performance for a fraction of the cost. Critically, they also allowed 
>you to start small! This
>(https://commons.wikimedia.org/wiki/File:Google%E2%80%99s_First_Product
>ion_Server.jpg) was google's first server rack! The discussion about 
>weather or not google would run better on a mainframe is pointless. 
>Google's first servers were a bunch of home brew computers attached to 
>a surplus rack.
>In no universe would they ever have been able to afford a mainframe, 
>and the IBM sales rep would have likely laughed them out of the room.
>
(snip)
>Enzo Damato
>

When I saw the 1995 time frame mentioned, I decided to offer up some relevant 
history  that occurred before Enzo's birth.  I moved over to IBM's PC Server 
division from the mainframe technical marketing support side in 1994 to work as 
part of a team on bringing a hybrid server solution that included the P/390 
emulator card (still in development) to market so that more PC Server hardware 
could be sold (since that was the primary goal of the PC Server division).  A 
simplified summary of how things went down...

"Stay in your lane PC Servers! We own the mainframe market," said S/390 
hardware division.
"Show us your less than 10 MIP strategy," said my PC Server bosses to them.
"We don't have one. "
"Ok. Then kindly step out of the way so we can sell more PC Servers."
"But we control all the mainframe software you need," said the software 
division.
"Would you like to protect software revenue from software that you already own?"
"Yes," said the software division.
"Then how about we work together on a solution?"

And the result in 1995 was the PC Server 500 S/390 and the introduction of 
Entry Support Level (ESL) pricing for most S/390 software.  It was a good thing 
to help slow some low-end erosion, but did nothing to help growth.

IBM was already allowing the AS/400 division to eat the small mainframe 
customer market, and it did far more damage to the low-end mainframe market 
than PC Servers ever did to it in my opinion.
--
Gary Eheman

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