Not really the same thing, but I love Dave Barry's comment on brand naming (see tagline).
--- Bob Bridges, [email protected], cell 336 382-7313 /* I also attended Friday night's baseball game between the Marlins and the San Francisco Giants at the stadium here. It was originally named "Candlestick Park", but the sponsorship was subsequently sold to a computer company, which renamed the stadium after itself: "Nerd Park." No, seriously, it is now officially known as "The Stadium Formerly Known As Candlestick Park", or, as the locals sometimes call it for short, "Candlestick Park". -Dave Barry, 1997 */ -----Original Message----- From: IBM Mainframe Discussion List [mailto:[email protected]] On Behalf Of Charles Mills Sent: Saturday, May 9, 2020 14:45 I read an article on branding once that said if consumers can mess up your name, they will, so be aware of that when you pick a name. The East Bay Municipal Utility District (EBMUD) is universally known in the SF Bay Area as "East Bay Mud." Goo, with its nod to "++", Google and "object oriented" would have been a great name, had they had a sense of humor. ---------------------------------------------------------------------- For IBM-MAIN subscribe / signoff / archive access instructions, send email to [email protected] with the message: INFO IBM-MAIN
