>From page 2 of Melinda's paper (http://www.princeton.edu/~melinda/25paper.pdf)

With VM's amazing growth, the VM Group in SHARE had always had a problem
making newcomers feel at home, simply because they always outnumbered the
oldtimers. In 1983, the Group was going through yet another attempt to
overcome this problem, and it was decided that at SHARE 60 we would hand
out little square yellow stickers to newcomers to the VM Group and little
square blue stickers to oldtimers, with the idea that if they all put
the stickers on their badges, the oldtimers could identify the newcomers
and help make them feel at home. The problem with that, of course, was
that nobody could remember which sticker was which, so it didn't work out at
all. A couple of days into that week, however, Carol Jobusch bought a few
hundred teddy bear stickers, with the idea of affixing them to the cuddlier
of the oldtimers so that the newcomers would know that here was a warm
cuddly person who ran the warm cuddly system and who could be counted on
to be friendly if approached. Within hours, the teddy bear had become the
de facto symbol for VM, and everybody in the VM Group, old or new, cuddly or
prickly, was wearing a teddy bear on his badge. (The Jobusches subsequently
got a 50-KB roll of stickers, to keep SHARE well supplied.)

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