Halo semua, saya nubitol(newbie tolol) copas artikel yang gw rasa menarik untuk disimak, terutama poin pertama dan kedua.
How Google Needs to Sell the Nexus Two<http://gizmodo.com/5494614/how-google-needs-to-sell-the-nexus-two> <http://cache.gawkerassets.com/assets/images/4/2010/03/nexus-flop.jpg> It's official: the Nexus One <http://gizmodo.com/tag/nexusone/> is a sales flop <http://gizmodo.com/5494406/the-nexus-one-is-a-total-flop>. But it's also the best Android phone <http://gizmodo.com/5443835/nexus-one-review> out there. So what gives? Turns out, a lot of things. Here's how Google can make things right with theNexus Two<http://gizmodo.com/5458842/motorola-confirms-they-are-working-on-a-google-phone> launch: *Marketing:* However recognizable Google is as a brand, to enter the cutthroat smartphone space without a full-on ad blitz was a suicide mission. There were was advertising on the home page—a rarity, but not a buzz generator—but otherwise the majority of consumers didn't know what a Nexus One was, or if they did, why it was better or different. Next time out, be willing to spend some money to make some sales. *Sell It In Stores:* By not offering the Nexus One in storefronts, Google's asking people to pay them $180 for a product they've never even held. That's a lot of blind faith, especially considering Google had no mobile hardware track record. They're also missing a huge sales opportunity from folks who come in at the end of their contract looking to upgrade. Put the Nexus Two in a place where people can see it, try it, and buy it—and have your retail partners actively talking them into it—and it'll move a lot more units. *Improve Customer Support:* Google didn't provide direct customer support<http://gizmodo.com/5467667/google-finally-provides-limited-nexus-one-phone-support> for the Nexus One until a month after its launch, on the heels of numerous complaints<http://gizmodo.com/5446912/nexus-ones-lousy-customer-support-shows-googles-weakness>. But even that's limited to order status: Nexus One owners still need to call HTC for hardware support and T-Mobile for billing support. That's *three* different customer service points of reference for customers, which is two too many. If you're going to sell a Google phone, make sure people can turn to Google for help when it doesn't work. *Get a Better Carrier:* T-Mobile's network is a big ol' strugglebear. It's in the habit of losing customers<http://gizmodo.com/5464562/t+mobile-finally-moving-out-of-deutsche-telekoms-basement>, not gaining them. So the problem is two-fold: you've got a relatively small group of T-Mobile customers who could buy the Nexus One on contract, and a service provider that no one would go out of their way to join. There's always the unlocked version, but paying $530 for a phone—even a really, really good one—just doesn't make sense given the other options out there. Put the Nexus Two on Verizon, or even Sprint or AT&T. See how well it does then. There it is, Google: your four-step plan to cellular success. The most surprising thing of all might be that you didn't do any of it in the first place. sumber: http://gizmodo.com/5494614/how-google-needs-to-sell-the-nexus-two Salam, Karim -- "Indonesian Android Community [id-android]" Join: http://groups.google.com/group/id-android/subscribe?hl=en-GB Moderator: [email protected] ID Android Developer: http://groups.google.com/group/id-android-dev ID Android Surabaya: http://groups.google.com/group/id-android-sby ID Android on FB: http://www.facebook.com/group.php?gid=112207700729
