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ÎC̶̲̥̅h̶̲̥̅αΠ sent by onix bin odin -----Original Message----- From: ayip s <[email protected]> Sender: [email protected] Date: Mon, 21 Jun 2010 20:56:21 To: <[email protected]> Reply-To: [email protected] Subject: Re: [id-android] WTI: How Google Needs to Sell the Nexus Two Thanks for sharing the article :) Kapanpun Google Nexus II keluar, siap memburunya :) Dipaketin Langsung dari Nexus1 On Jun 21, 2010 8:45 PM, "Karim Woods" <[email protected]> wrote: > Halo semua, saya nubitol(newbie tolol) copas artikel yang gw rasa menarik > untuk disimak, terutama poin pertama dan kedua. > > How Google Needs to Sell the Nexus > Two<http://gizmodo.com/5494614/how-google-needs-to-sell-the-nexus-two> > > <http://cache.gawkerassets.com/assets/images/4/2010/03/nexus-flop.jpg> > > > > > > > > > > > It's official: the Nexus One <http://gizmodo.com/tag/nexusone/> is a sales > flop <http://gizmodo.com/5494406/the-nexus-one-is-a-total-flop>. But it's > also the best Android phone <http://gizmodo.com/5443835/nexus-one-review> out > there. So what gives? Turns out, a lot of things. Here's how Google can make > things right with theNexus > Two< http://gizmodo.com/5458842/motorola-confirms-they-are-working-on-a-google-phone > > launch: > > *Marketing:* However recognizable Google is as a brand, to enter the > cutthroat smartphone space without a full-on ad blitz was a suicide mission. > There were was advertising on the home page—a rarity, but not a buzz > generator—but otherwise the majority of consumers didn't know what a Nexus > One was, or if they did, why it was better or different. Next time out, be > willing to spend some money to make some sales. > > *Sell It In Stores:* By not offering the Nexus One in storefronts, Google's > asking people to pay them $180 for a product they've never even held. That's > a lot of blind faith, especially considering Google had no mobile hardware > track record. They're also missing a huge sales opportunity from folks who > come in at the end of their contract looking to upgrade. Put the Nexus Two > in a place where people can see it, try it, and buy it—and have your retail > partners actively talking them into it—and it'll move a lot more units. > > *Improve Customer Support:* Google didn't provide direct customer > support< http://gizmodo.com/5467667/google-finally-provides-limited-nexus-one-phone-support > > for > the Nexus One until a month after its launch, on the heels of numerous > complaints< http://gizmodo.com/5446912/nexus-ones-lousy-customer-support-shows-googles-weakness >. > But even that's limited to order status: Nexus One owners still need to call > HTC for hardware support and T-Mobile for billing support. That's > *three* different > customer service points of reference for customers, which is two too many. > If you're going to sell a Google phone, make sure people can turn to Google > for help when it doesn't work. > > *Get a Better Carrier:* T-Mobile's network is a big ol' strugglebear. It's > in the habit of losing > customers< http://gizmodo.com/5464562/t+mobile-finally-moving-out-of-deutsche-telekoms-basement >, > not gaining them. So the problem is two-fold: you've got a relatively small > group of T-Mobile customers who could buy the Nexus One on contract, and a > service provider that no one would go out of their way to join. There's > always the unlocked version, but paying $530 for a phone—even a really, > really good one—just doesn't make sense given the other options out there. > Put the Nexus Two on Verizon, or even Sprint or AT&T. See how well it does > then. > > There it is, Google: your four-step plan to cellular success. The most > surprising thing of all might be that you didn't do any of it in the first > place. > > > sumber: http://gizmodo.com/5494614/how-google-needs-to-sell-the-nexus-two > > > Salam, > > Karim > > -- > "Indonesian Android Community [id-android]" > > Join: http://groups.google.com/group/id-android/subscribe?hl=en-GB > Moderator: [email protected] > ID Android Developer: http://groups.google.com/group/id-android-dev > ID Android Surabaya: http://groups.google.com/group/id-android-sby > ID Android on FB: http://www.facebook.com/group.php?gid=112207700729 -- "Indonesian Android Community [id-android]" Join: http://groups.google.com/group/id-android/subscribe?hl=en-GB Moderator: [email protected] ID Android Developer: http://groups.google.com/group/id-android-dev ID Android Surabaya: http://groups.google.com/group/id-android-sby ID Android on FB: http://www.facebook.com/group.php?gid=112207700729 -- "Indonesian Android Community [id-android]" Join: http://groups.google.com/group/id-android/subscribe?hl=en-GB Moderator: [email protected] ID Android Developer: http://groups.google.com/group/id-android-dev ID Android Surabaya: http://groups.google.com/group/id-android-sby ID Android on FB: http://www.facebook.com/group.php?gid=112207700729
