sabin wrote:
> Just for the semantic joy of it ;)
>
> Think Different is grammatically incorrect. However, Chiat-Day has an
> implied message that makes the phrase not fall under grammaticaly rules.
>
> They don't want you to "Think Different" about things in general, or it
> *would* be "Think Differently". They're telling you to "Think (that this
> mac is) Different (than all of the others you've seen)". That's why the
> images are of people that are different, colors are different, the "hello,
> again" thing is different than the "hello" of the original mac plus.
>
> They're being internet hip (Think. Different.) without the periods.
>
> See, this is what happens when you work for two years in an Ad agency --
> you start to feel as though these things make sense ;).
I just asked a friend of mine...Tom Watson, an ad guy about this. He agreed with
me. But he's only second in command at Omnicom, so what does he know? ;-)
The phrase should be think "different" With the quotes if that is what they are
aiming at.
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Kyle H. Hansen
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