During all the surfing I've done over the past few months, I've come across articles about Apple's product placement and even websites dedicated to tracking mac sightings. I can't cite the source, but a recent article suggested that Apple works quite hard to outbid other competitors for its visibility in film and television. An older article (1998?) on Apple's website features the marketer in charge of product placement and apparently she started out with a shoestring budget and often tried to sell the unit to someone in the production crew to help make up for her scanty budget. This, no doubt, has changed. I always thought the units were "gifted" in exchange for the exposure and I imagine now there must be an actual payment for placement. Props masters (in theater at least) often have to make wine from water. Film and television budgets are often more bloated. My favorite sighting has been Brenda's TiBook on SFU. Donald On Sunday, May 26, 2002, at 12:13 PM, Tubadude wrote:
> I took my daughter to see the film "Clockstoppers" yesterday and I > counted > at least 7 Macs of different kinds. > John > > -- The iMac List is sponsored by <http://lowendmac.com/> and... Small Dog Electronics http://www.smalldog.com | Refurbished Drives | - Epson Stylus Color 580 Printers - new at $69 | & CDRWs on Sale! | Support Low End Mac <http://lowendmac.com/lists/support.html> iMac List info: <http://lowendmac.com/imac/list.shtml> --> AOL users, remove "mailto:"; Send list messages to: <mailto:[EMAIL PROTECTED]> To unsubscribe, email: <mailto:[EMAIL PROTECTED]> For digest mode, email: <mailto:[EMAIL PROTECTED]> Subscription questions: <mailto:[EMAIL PROTECTED]> Archive: <http://www.mail-archive.com/imac-list%40mail.maclaunch.com/> Using a Mac? Free email & more at Applelinks! http://www.applelinks.com
