On Sunday, May 26, 2002, at 11:29 AM, Donald Keenan wrote: > During all the surfing I've done over the past few months, I've come > across articles about Apple's product placement and even websites > dedicated to tracking mac sightings. I can't cite the source, but a > recent article suggested that Apple works quite hard to outbid other > competitors for its visibility in film and television. An older article > (1998?) on Apple's website features the marketer in charge of product > placement and apparently she started out with a shoestring budget and > often tried to sell the unit to someone in the production crew to help > make up for her scanty budget. This, no doubt, has changed. I always > thought the units were "gifted" in exchange for the exposure and I > imagine now there must be an actual payment for placement. Props masters > (in theater at least) often have to make wine from water. Film and > television budgets are often more bloated. > My favorite sighting has been Brenda's TiBook on SFU.
My understanding, from listening to interviews with top Apple brass on shows like Shawn King's, is that Apple doesn't pay for placements. In fact, you'll notice often that a show or commercial uses Apple products, but they tape over the logos; supposedly, this is because the producers tried to get Apple to pay for the placement, but Apple refused to do so -- so, they covered the logo. I'm guessing that Apple is like any other company I've worked for; even if they use their own products, they still have to buy them from themselves (it's called capital investment). If you check out <http://www.apple.com/hotnews/features/starringapple.html> it explains that the placement dept. at apple has a meager budget and, in fact, at one point, they had NO budget. I have a friend who runs a small amateur theater company here, and the wine-from-water is definitely true...... he places Apple products in their plays because he has to use his personal units, and he owns Macs. :) -- The iMac List is sponsored by <http://lowendmac.com/> and... Small Dog Electronics http://www.smalldog.com | Refurbished Drives | - Epson Stylus Color 580 Printers - new at $69 | & CDRWs on Sale! | Support Low End Mac <http://lowendmac.com/lists/support.html> iMac List info: <http://lowendmac.com/imac/list.shtml> --> AOL users, remove "mailto:"; Send list messages to: <mailto:[EMAIL PROTECTED]> To unsubscribe, email: <mailto:[EMAIL PROTECTED]> For digest mode, email: <mailto:[EMAIL PROTECTED]> Subscription questions: <mailto:[EMAIL PROTECTED]> Archive: <http://www.mail-archive.com/imac-list%40mail.maclaunch.com/> Using a Mac? Free email & more at Applelinks! http://www.applelinks.com
