On Saturday, January 18, 2003, at 02:16  PM, Donald Keenan wrote:

> On Saturday, January 18, 2003, at 12:33 AM, Jeremy Derr wrote:
>
>> Facing the prospect of OS 9-incompatible machines, no forthcoming ETA
>> on QuarkXPress, and having already put off hardware purchases for much
>> longer than they're accustomed to... they're (er, we're) starting to
>> make decisions now. And Quark isn't going to like the decisions we're
>> going to be making. Not at all.
>>
>> The sad part is that, if history w/ Quark is any indication, they
>> probably won't even notice until they're putting up a foreclosure 
>> sign.
>
> Are they deaf at Quark? Is there any rationale from their perspective 
> to
> alienate the mac niche market? Have they perhaps undergone unfortunate
> management changes that have resulted in such oblivion to the market?
> Don't they at least have a "beta" for OS X?  I suppose with so much at
> stake, beta's not very encouraging.

I wouldn't say that they're deaf. I'd say that they have ultimate (and 
now, unfounded) faith that their customers will stay loyal. I think 
that they disbelieve anyone will give up and switch to InDesign.

Unfortunately, their ill-placed faith has done more to promote InDesign 
than anything anyone at Adobe could have -EVER- done.

They say that QuarkXPress for OS X is 'in development'. They've been 
saying that since before OS X was released in March 2001. I don't 
recall that they've ever made a statement about what dev phase it's in 
(alpha, beta, etc) or what development model they're following.


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