Thanks for your comments, Walter.
About variability in quality, however, it is hard to determine if it plays
a big role, given that many other products can be invariant, but do not
have the same success on the Net (some food, new cars, etc.). I think that
another important variable is the level of product involvement: for very
involving products, it will be more difficult to make people buy via the
Internet, because of the greater perceived risk. For low involvement
products such as food, it must become more convenient to compete with local
supermarkets...
Christine
-----------------------------------------------
>I read Christine's comments with great interest and I thought the
>tangibility/intangibility issue might be relevant to explaining what kinds
>of product are more appropriate to be marketed online. But in the case of
>books or music, I think one of the things that you may want to think about
>is the possible variability of product quality. I can see virtually
>no variation in quality for both books and music types of product, and the
>consumer doesn't have to inspect the product prior to purchase. If it's
>the right title by the right author or artist, then that's it. In this
>sense, these products are commodities that compete on prices. Hope this
>adds something to your discussion.
>
>Walter
>Guangping "Walter" Wang
>Department of Marketing
>Louisiana State University
>Baton Rouge, LA 70802
>
>-----------------------------------------------------------------
Christine Goutaland
Concordia University, Montreal, Qu�bec
M.Sc.A. Marketing
e-mail: [EMAIL PROTECTED]
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