This is my problem:
Several studies say the internet shopper values convenience. However
they don't make an explicit definition of convenience.
So:
I am looking for a definition of "Convenience".
I would like something very wide, suitable for internet shopping.
Which attributes the consumer could accept as part of the convenience
concept for the internet?
I have thought of a few ones
Delivery time
Delivery window
Site with easy navigation
Easy to fill order
Do you have others? Do you think this are reasonable?
-----------------------------------------------------------------
IMAFDI-E: Internet Marketing infos for students
subscribe IMAFDI-E:
mailto:[EMAIL PROTECTED] TEXT: subscribe imafdi-e
unsubscribe IMAFDI-E:
http://www.imafdi.de/imafdie.htm#Unsubscribe
FAQ: http://www.imafdi.de/imafdi_thanks.htm
---------------------------------------------------------
