Dear Carlos,
I've had the same problem in defining convenience for
Internet shoppers.
Briefly, from my point of view, convenience lays in the
reallocation of time spent shopping by consumers.
People who enjoy shopping might use the Internet to
plan and facilitate their shopping trips, whereas
people who dislike shopping might use the medium to
save on travel time to a store, and spend more time
doing other things.
There seems to be five elements of convenience:
a. Reduction in the total amount of time spent
shopping;
b. Flexibility in the timing of shopping;
c. Less physical effort;
d. Less aggravation;
e. Opportunity to buy on impulse at home.
Sources:
-------------
Greenland, Steven J. and Peter J. McGoldrick (1991),
"From Mail Order to Home Shopping - Revitalising the
Non-Store Channel", Journal of Marketing Channels, Vol.
1, No. 1, 59-85. (look at p. 61-62).
Darian, Jean C. (1987), "In-Home Shopping: Are There
Consumer Segments?", Journal of Retailing, Vol. 63, No.
2 (Summer), 163-186.
Gould, Jane and Thomas F. Golob (1997), "Shopping
without travel or travel without shopping? An
investigation of electronic home shopping", Transport
Reviews, Vol. 17, No. 4, 355-376. (look at p. 362).
-----Message d'origine-----
De : Carlos Poupa <[EMAIL PROTECTED]>
� : [EMAIL PROTECTED]
<[EMAIL PROTECTED]>
Date : 14 juin, 1999 00:42
Objet : [IMAFDI-E] defining convenience for internet
shopping
>This is my problem:
>Several studies say the internet shopper values
convenience. However
>they don't make an explicit definition of convenience.
>
>So:
>
> I am looking for a definition of
"Convenience".
> I would like something very wide, suitable for
internet shopping.
>
> Which attributes the consumer could accept as part of
the convenience
>concept for the internet?
>
>I have thought of a few ones
>Delivery time
>Delivery window
>Site with easy navigation
>Easy to fill order
>
>Do you have others? Do you think this are reasonable?
>
>------------------------------------------------------
-----------
>IMAFDI-E: Internet Marketing infos for students
> subscribe IMAFDI-E:
> mailto:[EMAIL PROTECTED] TEXT: subscribe
imafdi-e
> unsubscribe IMAFDI-E:
> http://www.imafdi.de/imafdie.htm#Unsubscribe
> FAQ: http://www.imafdi.de/imafdi_thanks.htm
>------------------------------------------------------
---
-----------------------------------------------------------------
IMAFDI-E: Internet Marketing infos for students
subscribe IMAFDI-E:
mailto:[EMAIL PROTECTED] TEXT: subscribe imafdi-e
unsubscribe IMAFDI-E:
http://www.imafdi.de/imafdie.htm#Unsubscribe
FAQ: http://www.imafdi.de/imafdi_thanks.htm
---------------------------------------------------------
