Hello Offer:
> There are so many parameters involved in this process and each one of
> them could be a full dissertation by it self.
Indeed. Depending on the depth you want to achieve with your investigation
and the time and resources you have available, each of them might be a
separate dissertation.
> For example:
>
> 1) Online consumer behavior.
> 2) Online marketing strategies.
> a. One to many.
> b. Many to many.
> c. CME (computer mediate environment).
> 3) Advertising on the web.
> 4) Measuring efficiency of web marketing strategies.
> 5) Stickiness and Flow as the new evaluation factors.
> 6) Building customer trust and loyalty in the cyber world.
I would suggest you add one-to-one online marketing strategy (see e.g. Don
Peppers and Martha Rogers's "The OnetoOne Fieldbook - The complete Toolkit
for Implementing a 1to1 Marketing Program"
> To make a long story short, I believe we should join our forces to
> establish an acceptable research pattern about this industrial
> revolution. (In the above contexts)
Sure. And this is what we are doing also by talking to each other in a forum
like IMAFDI-E, don't you think?
> I truly believe that the problem here is not lack of information but
how
> to stay focus on the business added value that these changes can make.
I would add also to stay uptodate. E-business models renew themselves day
after day and you have not yet had the time to review a successfull scheme
than someone else has already invented something new!
Take care.
Luca
/---/
Luca Meyer
MARK SERVICES snc
internet market knowledge & consulting
www.markservices.com
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