Hi Michael,
I'm doing an MA Dissertation on Web Marketing, I'd be very interested to see
what elements of traditional practice you transfer to the new medium. How do
you decide on budget allocations between media within advertising and what
are the media objectives for the internet for instance?
Good marketing websites include the major FMCG sites like P&G, Unilever
etc., they're the leaders amongst marketing machines trying to break into
the Web economy.
If you have any interesting case material from your firm I'd find this
useful and if you'd like any worthwhile marketing sites I have built up a
substantial list.
Natasha Gomer
>From: "Michael Ashworth" <[EMAIL PROTECTED]>
>Reply-To: [EMAIL PROTECTED]
>To: <[EMAIL PROTECTED]>
>Subject: RE: [IMAFDI-E] internet marketing
>Date: Mon, 29 Nov 1999 09:11:07 -0000
>
>Hi Julie
>
>I have just started my own internet company and I am developing a marketing
>plan for my company. Not sure I can help but if you are more specific then
>could throw some ideas your way.
>
>Do you know of any good internet marketing websites out there. Looking for
>the right model is quite difficult.
>
>Regards
>
>Michael Ashworth
>clevershopping.co.uk
>
>
>-----Original Message-----
>From: [EMAIL PROTECTED]
>[mailto:[EMAIL PROTECTED]]On Behalf Of Michele Hargis
>Sent: Sunday, November 28, 1999 2:15 PM
>To: [EMAIL PROTECTED]
>Subject: Re: [IMAFDI-E] internet marketing
>
>
>
>I am a graduate student doing a paper on the effects
>the internet has had on indusrial marketing. Any help
>would be greatly appreciated!!!!
>
>Thanks, Julie
>
>
>
>
>--- karen Noland <[EMAIL PROTECTED]> wrote:
> > I am a second year student doing a marketing project
> > on internet marketing.
> > I need to find information on research on the
> > internet, companies that have
> > been successful and others not so successful. As
> > well any information on
> > scanning would be wonderful!!
> > Thanks, Karen
> >
> >
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