The probably don't have very much time for books these days. They have plenty of their own press releases and marketing campaigns to read and believe :-) and a good amount of damage control to keep them busy - although I haven't seen very much of the latter.
Friday, October 29, 2004, 7:27:39 PM, FastWave <[EMAIL PROTECTED]> wrote: F> I'm pretty much a 'lurker' on this list...partially due to F> finding time when I can read the messages, but mostly, due to the F> far superior knowledge of others...I pale by comparison. However, F> Ipswitch's decision to change market directions with ICS compels me F> to tell you about a book I read a couple of weeks ago. F> The book is titled "In Search of Stupidity" by author Merrill F> R. (Rick) Chapman, and it chronicles major computer marketing F> blunders over the past 20 years. Chapman details the marketing F> mistakes made by companies such as Digital Research (CP/M OS), F> MicroPro (WordStar), Ashton-Tate (dataBase IV), IBM (OS/2), and F> many others that led to their demise. Chapman worked in the F> marketing department in several of these companies, and gives a F> first-hand account of what happened. It's an interesting read. F> Needless to say, Ipswitch's decision to drop IMail for ICS has F> an uncanny resemblance to those failed companies in Chapman's book. F> I wonder if anyone at Ipswitch has read Chapman's book! F> Here's a link to the book, if you are interested: F> http://www.insearchofstupidity.com/ F> Kim Premuda F> FastWave F> San Diego, CA F> --- F> [This E-mail scanned for viruses by Declude Virus] F> To Unsubscribe: http://www.ipswitch.com/support/mailing-lists.html F> List Archive: F> http://www.mail-archive.com/imail_forum%40list.ipswitch.com/ F> Knowledge Base/FAQ: http://www.ipswitch.com/support/IMail/ ---- Don Brown - Dallas, Texas USA Internet Concepts, Inc. [EMAIL PROTECTED] http://www.inetconcepts.net (972) 788-2364 Fax: (972) 788-5049 ---- To Unsubscribe: http://www.ipswitch.com/support/mailing-lists.html List Archive: http://www.mail-archive.com/imail_forum%40list.ipswitch.com/ Knowledge Base/FAQ: http://www.ipswitch.com/support/IMail/
