It's advance than other by look of product , quality , innovative always ahead 
then others and affordable and once u use u can understand, its a question of 
feelings while using and fill the difference 

Sent from my iPhone Arvind Mistry 

On 25-Mar-2012, at 12:10 AM, nikita sharma <[email protected]> wrote:

> Hi Everybody,
> 
> I am an MBA student and an apple loyalist, thus am doing a research on
> the above topic. Please answer this question for me:
> 
> What makes APPLE unswitchable? What is the STICKY factor with this
> brand? What is it with APPLE that once you are using it, its
> impossible to change to another brand?
> 
> 
> 
> All views are welcome.
> 
> Thanks in advance. Look forward to a great response.
> 
> 
> Cheers!
> 
> Nikita
> 
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> www.imug.in
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