Fans’ fears remain as Glazer dodges the issues

Sunday Herald July 3rd 2005
Gabriele Marcotti sees the United owner’s son fail to ease concerns over debt


On Friday night, while fielding the questions of an interviewer his family 
employs on a television channel his family owns, Joel
Glazer, the most football-savvy son of Malcolm Glazer, revealed the origins of 
his family’s love for the sport.
“We grew up being very passionate about two sports: American football and 
British football,” he said. “It’s because when I grew up
in Rochester, New York, we had the North American Soccer League, which had in 
it Rochester, the worst team in the league. But, week
in, week out, I was there to support my team.”
The team Joel grew up watching was the Rochester Lancers. He would have been 
three in their inaugural season, 1970, and 13 when they
went bankrupt, so his story checks out: it is entirely possible that when he 
was a boy he was one of the 7,000 or so who attended
Lancer matches.
He may have been watching, but he wasn’t watching too closely. Far from being 
the worst team in the league, the Lancers finished
bottom just once and won two titles in their 11-year history.
The anti-Glazer brigade was no doubt looking for similar inconsistencies when 
Joel appeared on MUTV to allay fears and reassure
everyone that his family’s reign at Old Trafford would be all about “business 
as usual”.
“Absolutely nothing will change – it’s one thing we keep saying and people will 
only see this with time,” he said. “We understand
the scepticism ... [but] David Gill will continue doing the great things he’s 
doing with this team. Sir Alex Ferguson will be given
the resources to compete on the field at the highest possible level, so we are 
always going to provide them with what they need to
be successful.”
There is no question he was telling people what they wanted to hear. But there 
are many definitions of what it means to be
“successful” and “compete at the highest level”, just as there are different 
definitions of debt, according to Joel.
“A lot of businesses have debt,” he said when asked about the £500m his family 
has borrowed to purchase United. “Debt can mean
different things to different people.”
But to sane people, it can only mean one thing: you owe someone something and 
you need to pay it back. And, to do this, you need to
make money – in United’s case, more money on an annual basis than they have 
ever made before. That remains the heart of the issue
and Joel could not avoid the fact that the club will have to increase revenues 
somehow.
He said ticket prices will remain “competitive”. But if they’re to remain 
competitive with Arsenal or Chelsea, it means they will
just about double in price.
He said the transfer kitty won’t be slashed since “the way this club has been 
operating in the past is the way it’s going to operate
in the future ... spending wisely on the right players and being prudent, 
because in this game you can get reckless and it can get
the club in trouble”.
Cryptically, he addressed the issue of breaking away to negotiate TV rights 
individually – the most obvious way for United to boost
revenues – by saying “We don’t think it’s in the best interest of the Premier 
League.” (No? Really? Except Glazer doesn’t own the
Premier League, he owns United. And, financially at least, it certainly would 
serve United’s interest to change the way the TV
rights pie is carved up)
Joel may have hoped his appearance would be a PR coup in laying to rest the 
fears of United fans, but he made no specific
significant pledges of any kind.
True, he did point out that in the NFL, where the Tampa Bay Buccaneers play, 
there is even more sharing of TV money (it’s shared
equally among the 30 clubs). But that suited Tampa Bay, as they’re a small club 
who receive more than they contribute.
United are a different case. They are responsible for up to 40% of the 
Premiership’s TV income, yet receive less than 9%. Throw in
the fact that clubs in Italy and Spain negotiate individual TV deals and that, 
in Germany, Bayern got an extra payment from
broadcasters to accept a common contract and it’s easy to see the Glazers at 
some point demanding more.
The way the Premiership is going, a top-three finish is really not much of a 
feat for United. You have to go back 13 years to find
the last time they finished lower than third.
The real danger for fans is if the Glazers realise they can cut the wage bill 
by 15% and still walk into the top three. All the talk
that success on the pitch is a prerequisite for success on the balance sheet, 
and therefore spending won’t be reined in, is just
that: talk.
Old-timers will no doubt remember United were the England’s best-supported team 
even when they were in the old Second Division.
And in Europe, clubs like Inter Milan and Atletico Madrid continue to generate 
considerable box-office and sponsorship revenue
despite the fact that, between them, they’ve won just two league titles in 24 
years.
That’s why those who had misgivings about the Glazers’ takeover felt no better 
after hearing Joel speak. Far from being reassuring,
his words give his family plenty of wiggle room.
It’s almost as if they were designed to – as Joel might say – “mean different 
things to different people”.



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