Hi Dan,

It's not my area of expertise, but I'd suggest (if you did not do it already) 
you read the Foundation trademark usage guidelines 
(https://www.eclipse.org/legal/logo_guidelines.php 
<https://www.eclipse.org/legal/logo_guidelines.php>) and the supplement made by 
the Jakarta EE WG for their own trademark guidelines 
(https://jakarta.ee/legal/trademark_guidelines/ 
<https://jakarta.ee/legal/trademark_guidelines/>).

North American offices are closed until July 6th, but I'm sure they will come 
back to you after that with more details.

Cheers,

Mikaël Barbero
Team Lead - Release Engineering | Eclipse Foundation
🐦 @mikbarbero
Eclipse Foundation <http://www.eclipse.org/>: The Platform for Open Innovation 
and Collaboration

> On 1 Jul 2020, at 23:25, Dan Allen <[email protected]> wrote:
> 
> To introduce myself, I'm a representative from the lead organization for the 
> AsciiDoc Working Group 
> (https://www.eclipse.org/org/workinggroups/asciidoc-charter.php 
> <https://www.eclipse.org/org/workinggroups/asciidoc-charter.php>) and 
> Language Specification 
> (https://projects.eclipse.org/proposals/asciidoc-language 
> <https://projects.eclipse.org/proposals/asciidoc-language>) at the Eclipse 
> Foundation. I'm also the maintainer of the Asciidoctor project, which has 
> served as the steward for the AsciiDoc language.
> 
> As the AsciiDoc language specification gets underway under the umbrella of 
> the AsciiDoc Working Group, I'm curious to know how the process for 
> protecting the trademark works (in this case, AsciiDoc). One of the main 
> reasons we chose the Eclipse Foundation to host the specification is to 
> prevent the AsciiDoc name from being used in ways that dilute its meaning.
> 
> To cite a concrete example, we received the following announcement on the 
> AsciiDoc WG list about a new project named asciidoc-hs that aims to develop a 
> new processor for AsciiDoc. Here's that message:
> 
> https://www.eclipse.org/lists/asciidoc-wg/msg00110.html 
> <https://www.eclipse.org/lists/asciidoc-wg/msg00110.html>
> 
> I want to state right up front that we in no way want to discourage this 
> effort. The goal of the AsciiDoc WG is to encourage the creation of multiple 
> implementations. However, right now, there's no official spec or TCK in place 
> for the AsciiDoc language, so it's not possible for a library to claim it 
> parses AsciiDoc (apart from grandfathered projects like Asciidoctor and 
> AsciiDoc Python). And since the project cannot yet self-certify as compliant, 
> our understanding is that the trademark "asciidoc" cannot be used in the name.
> 
> What's the process for handling this situation? Will the Eclipse Foundation 
> help with situations like this? How serious is the Eclipse Foundation about 
> protecting its trademarks? How do we communicate with the project 
> maintainer(s) that the AsciiDoc name cannot be used until the software is 
> compliant with the spec (which depends on the existence of a TCK)? And in 
> what way can the name be used once it is?
> 
> I look forward to your guidance.
> 
> Sincerely,
> 
> Dan Allen
> 
> p.s. We have a similar issue with libasciidoc, found at 
> https://github.com/bytesparadise/libasciidoc 
> <https://github.com/bytesparadise/libasciidoc>.
> 
> --
> Dan Allen, Vice President | OpenDevise Inc.
> Pronouns: he, him, his
> Content ∙ Strategy ∙ Community
> opendevise.com <https://opendevise.com/>
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