Dear Topica Insiders,

We wanted to let you know that Topica's web site and service will be
unavailable for approximately 10 hours starting 6 PM PST tonight, Dec.
13th (2 am GMT Dec. 14th) so that we can implement some great
improvements to our web site, automated messages, and Advertising and
List Promotion Network.

These changes will greatly benefit subscribers and ultimately make your
lists easier to manage.  Improvements include:

--A new home page that will make it easier for subscribers to access
Topica's e-mail management tools and content areas.
--Improved content channel pages that organize newsletters and
discussions by topic, making it easier for subscribers to find and sign
up for lists.
--New confirmation messages, which improve the subscription verification
process (making your lists cleaner and easier to manage) and let us
integrate our messages about Topica's tools and features into existing
subscriber communications.
--A simple and clear registration process, so it�s easier than ever for
subscribers to get the Topica benefits they choose.
--Improved campaign prioritization within the Advertising and List
Promotion Network, which will help us improve advertising profitability
for list managers who participate in the network.

We�ll update you on these changes in the next regular issue of the
Topica Insider, on the week of December 18th.

In the meantime, be assured that we don't anticipate any complications
during this release, and that we�re confident in the variety of
additional backup solutions our technology team has implemented since
November.

We look forward to unveiling these improvements on Thursday morning!
Thanks for your patience as we make Topica an even better service for
subscribers and list managers alike.

 Best regards,

 Lana Spivak
 Topica Customer Support


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