Washington Post to Buy Web Magazine Slate
http://story.news.yahoo.com/news?tmpl=story2&u=/nm/20041221/wr_nm/media_slat
e_washingtonpost_dc

By Martha Graybow

NEW YORK (Reuters) - Washington Post Co. (NYSE:WPO - news) on Tuesday said
it would buy Microsoft Corp.'s (Nasdaq:MSFT - news) online magazine Slate,
whose mix of politics, news and culture has built a loyal following but
failed to yield significant profits.

Financial terms of the deal were not disclosed, but Slate accounts for only
a tiny portion of Microsoft's overall business. Microsoft put Slate on the
block in July.

Steve Ballmer, Microsoft's chief executive since 2000, has spearheaded a
move to spin off businesses that are not part of the company's core software
development operations.

The deal came a day after Slate published a piece critical of a series of
articles in The Washington Post about maternal homicides. The piece, written
by editor-at-large Jack Shafer, said the newspaper did not rely on
comprehensive statistics when putting forward its thesis that many new or
expectant mothers die violent deaths.

Slate editor Jacob Weisberg, who will remain at the helm of the magazine,
said in a message to readers that Slate would retain its editorial
independence under its new owners.

Washington Post Co. management has "impressed upon us that they're buying
Slate because they like it the way it is, not in order to make it into
something else ..." he wrote. "Slate is not going to be merged, submerged,
bent, folded, spindled or mutilated."

The magazine has a staff of about 30 writers. Under the deal, Slate's
offices at Microsoft's Redmond, Washington, headquarters will be shut down,
but it will continue to operate in New York and Washington, The Washington
Post said.

Slate was launched in 1996 as an experiment in the nascent universe of
online media. Its founding editor was former New Republic editor Michael
Kinsley, a veteran Washington journalist and television pundit. Kinsley left
Slate in 2002.

According to Nielsen NetRatings data provided by The Washington Post Co.,
Slate had as many as 6 million readers in November.

In its early days, Slate experimented with charging for subscriptions, but
later abandoned that in favor of a free Web site supported by advertising
sales. It receives reader traffic through links from Microsoft's MSN Network
home page, which will continue to be offered following the sale.

Besides its flagship newspaper, The Washington Post also owns Newsweek
magazine, broadcast and cable TV stations and the Kaplan educational
services division. Its board of directors includes Melinda Gates, wife of
Microsoft chairman and co-founder Bill Gates (news - web sites).



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