Six Apart to Buy LiveJournal
By Ryan Naraine
January 5, 2005    
http://www.eweek.com/article2/0,1759,1748489,00.asp

Six Apart Ltd., the small software firm founded by childhood sweethearts Ben
and Mena Trott, is set to make a big splash with the acquisition of Danga
Interactive Inc.'s LiveJournal blogging network.

The deal, which will be announced on Thursday, involves an undisclosed
amount of cash and stock, eWEEK.com has confirmed.

The acquisition gives the San Mateo, Calif.-based Six Apart a major boost in
the blog publishing business and a legitimate shot at staying relevant in
the face of stiff competition from Google Inc. and Microsoft Corp.

Google has a commanding share of the market with its Blogger and Blog*Spot
services, while Microsoft is looking to gain traction with the recently
launched MSN Spaces platform.

eWEEK.com Special Report: Weblogs

With LiveJournal added to its portfolio of blog software products, Six Apart
automatically becomes a big player. LiveJournal, which powers a network of
blogs, Web forums, social networking and content aggregation, has a user
base of more than 5.6 million.

Six Apart already has approximately 1 million paying users of its TypePad
and Movable Type services.

PointerClick here to read eWEEK Labs' review of Movable Type.

The LiveJournal deal is the second major acquisition since Six Apart secured
a first round of venture capital funding led by Japan's Neoteny Co. Ltd. In
July, Six Apart purchased UBlog, a French blog software firm.

Neoteny CEO and founder Joi Ito declined to discuss the LiveJournal purchase
and directed queries to company executives in the United States.

LiveJournal began as a hobby project for Oregon teenager Brad Fitzpatrick
and blossomed into a popular tool for college kids to chronicle their daily
lives. The service runs on an open-source platform. The LiveJournal service
is free, but a premium version is available for $25 a year.

PointerCheck out eWEEK.com's Messaging & Collaboration Center for more on IM
and other collaboration technologies.



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