(Another term for "information operations" ---  rf)

http://www.latimes.com/features/lifestyle/cl-ca-shaw16jan16,0,7554071.column
?coll=la-home-utilities

MEDIA MATTERS
Subverting the press with propaganda on the rise
David Shaw

January 16, 2005

President BUSH has repeatedly attributed the 9/11 terrorist attacks � and,
for that matter, virtually all hostility directed toward the United States
by the Islamic world � to their envy and resentment of our way of life, our
constitutionally guaranteed freedoms. "They � hate America because we love
freedom," he said in Minneapolis 10 months to the day after 9/11.

This is, of course, self-serving claptrap that ignores the reality that
Islamic extremism is, to a great degree, a reaction to "several decades of
specific policy disagreements with the U.S.," as James Fallows of the
Atlantic Monthly told me last year.

But as appalled as I am by Bush's willful misreading of history, I'm even
more upset by his hypocrisy. He seems determined to destroy the very
foundations of American democracy that he insists are our bulwark against
our enemies and the cause of our enemies' hatred of us. He launched a
preemptive war against Iraq by lying to the American public. He helped
create an atmosphere in which the torture of enemy prisoners in violation of
the Geneva accords was tolerated, if not encouraged. And his administration
has consistently tried to subvert our free press by masking government
propaganda as legitimate news and opinion.

The most recent example of the Bush administration's attempts to manipulate
the media � and the American public � came to light about 10 days ago, when
USA Today disclosed that the Education Department, working through a public
relations firm, had paid an African American media pundit $240,000 to
promote the president's No Child Left Behind Act with minority groups.

Armstrong Williams, a conservative commentator, promoted the law on his
syndicated television program and in his syndicated newspaper column without
disclosing that he was being paid by the Department of Education to do so.

This violates the most basic journalistic ethics, and Tribune Media
Services, which syndicated Williams' column (and which is a subsidiary of
Tribune Co., owner of the Los Angeles Times), announced that it would stop
syndicating his column.

Because several federal laws prohibit the use of taxpayers' money to
influence congressional action or polices of the U.S. government, prominent
members of Congress are now demanding an investigation.

In a week when the big media story has been the report on how CBS and "60
Minutes" screwed up a story on Bush's National Guard service, I've been
surprised by the relatively little attention given to the Armstrong Williams
story. This is not to minimize in any way the shamefully unprofessional
behavior of CBS. But the Bush administration has behaved even more
shamefully � consistently � and used our tax dollars to do so.

Continuing illegal activity

The Williams case was not the administration's first effort at covert
propaganda.

Shortly after 9/11, reports began to circulate that the administration's
Office of Strategic Influence was planning to plant false news stories in
the international media. In 2002, amid much controversy, the office was shut
down. But as my Times colleague Mark Mazzetti subsequently reported, "much
of OSI's mission � using information as a tool of war � has been assumed by
other offices throughout the U.S. government."

In fact, Mazzetti wrote last December, "a young Marine spokesman near
Fallouja appeared on CNN [on Oct. 14] and made a dramatic announcement"
signaling the beginning of "the long-awaited offensive to retake the Iraqi
city."

But the Fallouja offensive did not start until three weeks later. The CNN
announcement, Mazzetti said, was "an elaborate psychological operation �
intended to dupe insurgents in Fallouja and allow U.S. commanders to see how
guerrillas would react if they believed U.S. troops were entering the city."

This, Mazzetti wrote, was "part of a broad effort underway within the Bush
administration to use information to its advantage in the war on terrorism."

Although using misinformation or disinformation to deceive one's enemies has
long been an accepted military tactic, deceiving our own news media and the
American public in the process is quite another matter.

The Bush administration has not limited its use of propaganda to the
battlefield.

Early last year, several news stations around the country broadcast a story
on plans for a White House advertising campaign on the dangers of drug
abuse. But the "journalist" who reported this story was not a journalist,
and his report was actually produced by the Bush administration.

The nonpartisan Government Accountability Office, the investigative arm of
Congress, ruled that this amounted to illegal "covert propaganda."

Last May, the GAO said the Department of Health and Human Services violated
two federal laws when it created fake news footage to support the
administration's Medicare drug benefit bill.

Last week, the GAO criticized the Bush administration for distributing
prepackaged "news" reports, including a "suggested live intro" for local
anchors to read, interviews with Washington officials and what the
Washington Post called "a closing that mimics a typical broadcast news
signoff."

TV stations knew these "stories" were put together by the Office of National
Drug Control Policy, but viewers didn't.

"What is objectionable about these," said Susan Poling, managing associate
general counsel at the GAO, "is the fact that the viewer has no idea their
tax dollars are being used to write and produce this video segment."

Melanie Sloan, executive director of Citizens for Responsibility and Ethics
in Washington (CREW), calls it "particularly outrageous that the government
continues to engage in this sort of illegal activity despite the fact that
the GAO has said that it is illegal.

"The question now is how extensively has the administration used propaganda
to shore up its controversial policies," Sloan said. "Did it pay any
commentators to speak out in support of the Patriot Act? Is it paying anyone
now to convince the public that Social Security is in crisis?"

Shaping the news

In an effort to answer these questions, CREW last week filed a series of
Freedom of Information Act requests with 22 government agencies, asking for
copies of every contract they have with public relations firms.

All administrations try to manipulate the news media and shape the nation's
news agenda. They do it by controlling access to the president and other top
officials, by timing their announcements, by leaking selectively and � like
any other institution or agency, public or private � by trying to put the
best face on everything they do.

By the sheer force of his personality � and the prevailing mores of the time
� President Kennedy was able to keep news of his philandering out of the
media during his lifetime and well beyond.

President Reagan used his charisma � and sophisticated Madison Avenue
advertising and public relations techniques � to so cow the news media that
when Mark Hertsgaard wrote his book on Reagan and the press, he titled it
"On Bended Knee."

But few administrations have actually tried to subvert the news media and
use taxpayer dollars to mislead the American public as blatantly as has the
Bush administration. When you combine those efforts with Bush's record of
media avoidance � he had fewer news conferences in his first term than any
first-term president since William Howard Taft � it becomes clear that for
all his speechifying about American freedoms, he has no interest in the
unfettered operation of a free press properly serving a free society.

David Shaw can be reached at [EMAIL PROTECTED]



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